Fortune Fish

By Matthew Kennedy | Updated 10 June 2026

‘Under the sea’ is not just everyone’s favourite all-singing all-dancing Disney song, it is also a beloved setting for fun films, books and now a video slot. Fortune Fish is yet another example of a deep-sea slot game where fish, turtles, corals and other captivating marine creatures join you on your quest to win big bonuses and cash prizes. This game was developed by the designers at Fair Game Studio and provided for us by Odobo. One really interesting point that makes Fortune Fish stand out from the crowd is that a small portion of all proceeds is donated towards ocean conservation efforts.

Theme

The undersea theme can be seen in every aspect of Fortune Fish and its brilliant artwork. The background of the game is a blue watery scene which is dotted with various artefacts, the kind you might expect to find in a mermaid’s grotto, like diving helmets, anchors, flotsam and jetsam. Green plants and seaweed frame these reels and the symbols themselves are made up of nine fish characters- each with their own cartoonish style and personality.

How to play

This is a five reel slot with three rows and an adjustable amount of pay lines from one to 25. When you want to place your bet, you will find the coin value and pay line buttons clearly at the bottom of the screen. Just adjust these until you have set an amount of pay lines and a value of between 10p and £2 for each of them. This will leave you with an overall wager, which can be as low as £2.50 and high as £50. Once you’re ready, hit spin or select the auto-play option to save time. You might notice that unlike most slot games, the reels of Fortune Fish don’t actually spin. Instead, the fish symbols swim away from the reels only to be replaced by a new combination and hopefully a few matching lines.

Bonuses and extras

There is a generous free spins bonus in this game which is triggered by three or more sea turtle symbols appearing on the reels at once. The bonus round rewards you with between eight and 30 spins as well as a mystery prize.  

Matthew Kennedy

Co-founder & Technical Director at Play Cash Games

Matthew Kennedy co-founded Take Marketing Limited in 2008 alongside Becky Mosley and has worked in the UK online gambling industry ever since. He runs the technical side of the operation, building and maintaining the platforms that power Play Cash Games and the wider Take Marketing portfolio.

Matt's role is hands-on. He writes the code behind the offer feeds, the comparison tools readers use, and the back-office systems that keep every casino listing accurate and current. If you have used a feature on this site, the chances are he built it. He is also responsible for site performance, mobile usability, and the technical SEO that lets a small independent comparison site compete with much larger publishers.

Over 17 years in the industry, Matt has worked directly with affiliate platforms, casino operators, and software providers. He has seen the market move from desktop Flash slots to mobile-first HTML5, lived through every iteration of UK Gambling Commission rules, and built the systems that keep our coverage compliant as regulation evolves. He has a particular interest in responsible gambling tooling and player-fund safety — the parts of the industry most people do not see but that matter most.

Matt is a Companies House registered director (Take Marketing Limited, company no. 07619813) and is based in Lincolnshire, England.

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