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Website Terms

The following Terms and Conditions are set out according to English law, by Take Marketing Ltd Company no: 7619813 (trading as Play Marketing UK). They are set out for the sole purpose of assisting its users.

Anyone using this site, Play Cash Games, will be agreeing to and will have been deemed to have read and understood the terms and conditions set out by Play Marketing UK below.

For the purpose of these terms and conditions, Take Marketing Ltd are trading as Play Marketing UK and so any reference to Play Marketing UK on both this site and any other owned by Take Marketing Ltd, will always refer to Play Marketing UK.

Terminology

The use of the following words within these terms and conditions will refer to Play Marketing UK: ‘We’, ‘Us, ‘Our’.

The use of the following words will refer to the individual using this website and accepting the terms and conditions: ‘You’, ‘Client’, ‘Customer’, ‘Player’, ‘Your’.

The wording and terminology above includes capitalisation and any use of the words in singular or plural form, and will be interchangeable.

Copyright

Any intellectual property rights and copyrights relate to all information and text within this website. By accessing this website and the information within it, you are understanding and accepting its terms and conditions.

Links to external websites

There may be links contained within this website to other third party websites. Any client that visits a third party website via our website, will be responsible for reading and accepting that sites terms and conditions of that site and for deciding its trustworthiness. We advise you do this especially before providing any personal or sensitive information.

Any links to third party sites from our own site may not be reviewed or monitored. Any information, materials or opinions expressed may not be that of ours and therefore Play Marketing UK will not be held responsible for any information obtained via a third party link nor for any personal loss or damage that could potentially arise from visiting a third party website.

Damages, losses and exclusions

We try to ensure any information on third party websites or affiliates is accurate however, Play Marketing UK will not be held responsible for any errors or omissions pertaining to our site/s that has been marketed or advertised from any other site. This includes, but is not limited to: promotional information, welcome bonuses, voucher codes, deposit bonuses, prize draws and competitions, warranties, representations, inaccuracies or omissions on this website and any other owned by Play Marketing UK.

Play Marketing UK will not be held responsible for any potential loss or damage to personal property that could potentially arise from the use of our website. This includes but is not limited to: personal computers, laptops, mobile phones, tablets, internal operating systems, data or software, either from direct or indirect use of this site or third party site or affiliate which may be linked to this site.

Play Marketing UK will not be liable for any personal or financial loss or damages that could arise from or could be connected to the use of this site. This includes and is without limit: personal financial loss, loss of profits connected to a business, loss of the business itself, physical or emotional losses. This also includes whether we were advised of any foreseeable losses.

Contact

If you have any queries relating to the terms and conditions set out above, please feel to contact us.

Your statutory consumer rights are not affected.

Matthew Kennedy
Co-founder & Technical Director at Play Cash Games

Matthew Kennedy co-founded Take Marketing Limited in 2008 alongside Becky Mosley and has worked in the UK online gambling industry ever since. He runs the technical side of the operation, building and maintaining the platforms that power Play Cash Games and the wider Take Marketing portfolio.

Matt's role is hands-on. He writes the code behind the offer feeds, the comparison tools readers use, and the back-office systems that keep every casino listing accurate and current. If you have used a feature on this site, the chances are he built it. He is also responsible for site performance, mobile usability, and the technical SEO that lets a small independent comparison site compete with much larger publishers.

Over 17 years in the industry, Matt has worked directly with affiliate platforms, casino operators, and software providers. He has seen the market move from desktop Flash slots to mobile-first HTML5, lived through every iteration of UK Gambling Commission rules, and built the systems that keep our coverage compliant as regulation evolves. He has a particular interest in responsible gambling tooling and player-fund safety — the parts of the industry most people do not see but that matter most.

Matt is a Companies House registered director (Take Marketing Limited, company no. 07619813) and is based in Lincolnshire, England.