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Odobo

Odobo, a company that once aspired to revolutionise the iGaming industry with its HTML5 Development Programmes and Marketplace, left a lasting impact despite its relatively short lifespan. Established in 2011 and based in Gibraltar, Odobo dedicated its life to enhancing the gaming experience through advanced technology and innovative game design.

A Focus on HTML5 Technology

Odobo focused exclusively on HTML5 video slots, positioning itself ahead of its time in adopting technologies that ensured games were accessible across all devices without compromising quality. This approach not only catered to the growing mobile gaming trend but also provided a platform for other software developers to distribute their games effectively.

The Odobo Marketplace

One of Odobo's most significant contributions to the iGaming industry was the introduction of the Odobo Marketplace. The platform provided a range of video slots from some of the industry's leading software providers, facilitating a diverse and rich gaming experience for players. The marketplace was a testament to Odobo's vision of creating a more interconnected and accessible gaming environment.

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Software: Daub Alderney, Eyecon Pty, IGT, Microgaming

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Innovative Game Portfolio

During its operation, Odobo developed around 60 video slots, a notable achievement given the company's focus on quality and innovation. These games ranged in themes and mechanics, providing a variety of gaming experiences. Popular titles like Rampage Riches, Gourmet Ranch Riches, Epic City, and Champion of Champions showcased Odobo's creative skill and attention to detail.

Challenges and Closure

Despite its innovative approach and contributions to the industry, Odobo faced significant financial challenges that led to its closure in 2016. The company cited escalating business operation costs and expansion as primary factors for its decision. The closure of Odobo marked the end of a promising venture that had the potential to further transform the iGaming landscape.

Legacy and Impact

Although Odobo is no longer operational, its legacy continues through the games and technologies it pioneered. The company's focus on HTML5 technology and marketplace model has influenced how games are developed and distributed in the industry today. Odobo's commitment to quality, innovation, and fair play remains a benchmark for software developers in the iGaming sector.

Odobo's journey in the iGaming industry, though brief, was marked by innovation, creativity, and a forward-thinking approach to gaming technology. Its contributions continue to influence the industry, serving as a reminder of the potential for technology to transform gaming experiences.

 

Matthew Kennedy
Co-founder & Technical Director at Play Cash Games

Matthew Kennedy co-founded Take Marketing Limited in 2008 alongside Becky Mosley and has worked in the UK online gambling industry ever since. He runs the technical side of the operation, building and maintaining the platforms that power Play Cash Games and the wider Take Marketing portfolio.

Matt's role is hands-on. He writes the code behind the offer feeds, the comparison tools readers use, and the back-office systems that keep every casino listing accurate and current. If you have used a feature on this site, the chances are he built it. He is also responsible for site performance, mobile usability, and the technical SEO that lets a small independent comparison site compete with much larger publishers.

Over 17 years in the industry, Matt has worked directly with affiliate platforms, casino operators, and software providers. He has seen the market move from desktop Flash slots to mobile-first HTML5, lived through every iteration of UK Gambling Commission rules, and built the systems that keep our coverage compliant as regulation evolves. He has a particular interest in responsible gambling tooling and player-fund safety - the parts of the industry most people do not see but that matter most.

Matt is a Companies House registered director (Take Marketing Limited, company no. 07619813) and is based in Lincolnshire, England.

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