About Us

Play Cash Games, part of the Play Marketing UK portfolio, launched in 2015 as a slot, casino, and bingo site comparison site.

We have many years of industry experience and work with feedback relayed to us by our site visitors to ensure you find a great new casino, bingo or slots site to play at. We aim to give honest, reliable reviews of all of the best online gambling sites available in the UK.

You can easily find a site by narrowing your search using criteria such as welcome bonus, software provider, no deposit sites, minimum deposit, or your favourite slot games.

All reviews are impartial; we will never hold back on the truth and only list reputable sites with a UK Gambling License. Safety and security is our priority.

Matthew Kennedy
Co-founder & Technical Director at Play Cash Games

Matthew Kennedy co-founded Take Marketing Limited in 2008 alongside Becky Mosley and has worked in the UK online gambling industry ever since. He runs the technical side of the operation, building and maintaining the platforms that power Play Cash Games and the wider Take Marketing portfolio.

Matt's role is hands-on. He writes the code behind the offer feeds, the comparison tools readers use, and the back-office systems that keep every casino listing accurate and current. If you have used a feature on this site, the chances are he built it. He is also responsible for site performance, mobile usability, and the technical SEO that lets a small independent comparison site compete with much larger publishers.

Over 17 years in the industry, Matt has worked directly with affiliate platforms, casino operators, and software providers. He has seen the market move from desktop Flash slots to mobile-first HTML5, lived through every iteration of UK Gambling Commission rules, and built the systems that keep our coverage compliant as regulation evolves. He has a particular interest in responsible gambling tooling and player-fund safety — the parts of the industry most people do not see but that matter most.

Matt is a Companies House registered director (Take Marketing Limited, company no. 07619813) and is based in Lincolnshire, England.