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OpenBet Ltd

In the heart of London's tech hub, OpenBet is a company at the heart of British innovation in the global iGaming industry. Since its establishment in 1996 (the birth of the online casino industry), OpenBet has been at the forefront of developing sophisticated sportsbook and gaming software solutions, catering to a wide variety of bookmakers, national lotteries, and government-backed betting organisations across regulated markets.

Founded by a trio of visionaries, OpenBet embarked on a mission to revolutionise sports betting with the launch of its first application during the 1998 World Cup. This marked the beginning of a journey that would see OpenBet evolve from Orbis Technology to a leading name in the gaming software domain. Through strategic acquisitions and relentless innovation, OpenBet expanded its offerings, introducing the OpenBet Casino and, later, OpenBet Retail, to meet the growing demands of the digital age.

 

Exclusive BonusWilliam Hill Casino

William Hill Casino

Deposit £10 Get 200 Spins *T&C's Apply.

New Players Only.

Established Cryptologic casino with games provided by Playtech, Netent and IGT. Games include Vegas, Casino, Bingo, Poker, Financials, Live Casino and Sports Betting. Large selection of slots and instant games.

  

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Born in Birmingham, England, on July 16th, 1903, William Hill was one of 13 siblings. His early education took place at Old Know School, but by age 12, he decided to leave and work on his uncle's farm. This period marked William's initial foray into betting, as he would ride his motorcyc... Read William Hill Casino review

Software: Big Time Gaming, Blueprint Gaming, Core Gaming, CryptoLogic, Evolution Gaming, Gamesys, Gaming Realms, IGT, iSoftBet, Microgaming, NetEnt, OpenBet Ltd, Playtech, Red Tiger Gaming, Red7Mobile, Relax Gaming, Yggdrasil Gaming

T&C's: Ends 31/12/26. New UK customers only. Register with code WHV200, opt in via promo page and within 7 days deposit £10+ & stake £10+ from main balance on the advertised game to receive 200 Free Spins (10p each). Free Spins expire 72 hours from credit. Free Spins winnings must be wagered 10x on the advertised game within the same period. winnings capped at £30. 1 per person. T&Cs apply. #ad.

Videoslots

Videoslots

100% UP TO £50 + 11 Spins - Deposit required *T&C's Apply.

New Players Only.

Fantastic slots focused casino site with more than 1500 slots and games. Providers include NetEnt, Microgaming Quickfire, Rabcat, Push Gaming and Leander. Also, casino games and video poker.

100% up to £50 + 11 welcome spins wager-free (18+ only, T&Cs apply, please gamble responsibly)  

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Since its launch in 2011, Videoslots has become one of the biggest online casinos in the world. Operated by Videoslots Limited, the platform has more than 10 years experience in the industry, it's not just its longevity that stands out but also its vast collection of games.... Read Videoslots review

Software: Ainsworth, Aristocrat, Barcrest, BB Games, Betsoft, BGaming, Big Time Gaming, Blueprint Gaming, Booming-Games, Core Gaming, CryptoLogic, Dreamtech, Elk Studios Software, Endorphina, Evolution Gaming, Eyecon Pty, Fantasma Games, Fantasma Games, GameArt, Games Lab, Gaming1, Genesis Gaming, Genii, Greentube, Hacksaw Gaming, High Five, IGT, Iron Dog Studio, iSoftBet, Leap Gaming, Merkur Gaming, Microgaming, NetEnt, NextGen Gaming, NoLimit City, Novomatic, NYX Interactive, OpenBet Ltd, PariPlay Ltd, Playson, Playtech, Push Gaming, QuickSpin, Realistic Games, Red Tiger Gaming, Red7Mobile, Reel Kingdom, Reflex Gaming, Relax Gaming, Skywind Group, Slingo, Stake Logic, Synot, Thunderkick, Wazdan Games, Yggdrasil Gaming

T&C's: You will receive 11 welcome spins in a random game upon First Deposit. You have 7 days to activate the bonus, once activated welcome spins must be used within 24 hours. A First deposit is required to play these spins. Welcome Spins are free from any wagering requirement. No maximum withdrawal limits. You must be 18 or over to play and 21 in countries where that is the minimum age by law. Play Responsibly.

Jazzy Spins

Jazzy Spins

100% UP TO £25 + 40 Spins - Deposit required *T&C's Apply.

New Players Only.

WELCOME BONUS 100% UP TO £25 + 40 FREE SPINS  

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Jazzy Spins Casino is a vibrant addition to online gaming, offering players a delightful blend of entertainment and professionalism. Jazzy Spins stands as a testament to quality and trustworthiness. It is operated by Progress Play, a company known for its dedication to excellence in the gaming ind... Read Jazzy Spins review

Software: 888, Ainsworth, Barcrest, Big Time Gaming, Blueprint Gaming, Booming-Games, Evolution Gaming, Eyecon Pty, High Five, IGT, iSoftBet, NetEnt, NextGen Gaming, OpenBet Ltd, PariPlay Ltd, Progress Play, QuickSpin, Realistic Games, Red Tiger Gaming, Red7Mobile, Reel Kingdom, Skywind Group, Slingo, Thunderkick, Wazdan Games, Yggdrasil Gaming

T&C's: New players only. Wagering from real balance first. 10X wagering the bonus money within 30 days. 10x wagering the winnings from the free spins within 7 days. Contribution varies per game. Available on selected games only. The wagering requirement is calculated on bonus bets only. Bonus offer and any winnings from the offer are valid for 30 days. Free spins and any winnings from the free spins are valid for 7 days from receipt. Max conversion: 1 time the bonus amount or from free spins: £4. Limited to 5 brands within the network. Withdrawal requests void all active/pending bonuses. Excluded Skrill and Neteller deposits. Full Terms apply

Mega Riches Casino

Mega Riches Casino

100% UP TO £25 *T&C's Apply.

New Players Only.

100% up to £25 + 50 Chances to become a millionaire (welcome spins on a jackpot game)   

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Mega Riches Casino is a new online casino for 2024. It is the third platform operated by the reputable company Videoslots Ltd. Mega Riches has big boots to fill after the huge success of sister brands Videoslots and Mr Vegas. The Casino is licensed by the UK Gambling Commi... Read Mega Riches Casino review

Software: Ainsworth, Aristocrat, Barcrest, BB Games, Betsoft, BGaming, Big Time Gaming, Blueprint Gaming, Core Gaming, CryptoLogic, Dreamtech, Elk Studios Software, Endorphina, Evolution Gaming, Eyecon Pty, Fantasma Games, GameArt, Games Lab, Gaming1, Genesis Gaming, Genii, Greentube, Hacksaw Gaming, High Five, IGT, Iron Dog Studio, iSoftBet, Leap Gaming, Merkur Gaming, Microgaming, NetEnt, NextGen Gaming, NoLimit City, Novomatic, NYX Interactive, OpenBet Ltd, PariPlay Ltd, Playson, Playtech, Push Gaming, QuickSpin, Red Tiger Gaming, Red7Mobile, Reel Kingdom, Reflex Gaming, Relax Gaming, Skywind Group, Slingo, Stake Logic, Synot, Thunderkick, Wazdan Games, Yggdrasil Gaming

T&C's: New players only. Minimum deposit £10. Wagering Req 10x. 18+ Only. T&Cs apply.

OpenBet's commitment to excellence was showcased during the 2017 Grand National, where it broke records for processing an unprecedented volume of bets, solidifying its reputation for scalability and performance. This highlights OpenBet's history, reflecting its capability to handle the immense pressures of high-stakes betting events.

Strategic Growth and Evolution

The journey from Orbis Technology to OpenBet, and eventually becoming a pivotal part of SG Digital, is marked by strategic growth and an unwavering commitment to innovation. The acquisition by NYX Gaming Group and later by Scientific Games Corporation has enabled OpenBet to leverage broader resources and expertise, further enhancing its products and market reach.

Revolutionising Sports Betting Software

OpenBet's platform is well-known for its versatility and user-centric design. Boasting various customizable games alongside powerful tools for data analysis and collection, enabling operators to deliver a tailored and engaging betting experience. OpenBet's platform stands out for its accessibility, allowing seamless gameplay across desktop and mobile devices and platforms, thanks to its adoption of HTML5 technology.

Security and responsible gaming are at the core of OpenBet's operations. The company adheres to strict regulatory standards, with its software undergoing rigorous testing to ensure fairness and reliability. Licensed by the UK Gambling Commission and the World Lottery Association, OpenBet's commitment to secure and responsible gaming practices is unwavering.

OpenBet's product suite goes way beyond sports betting, encompassing a comprehensive range of gaming solutions from front-end user interfaces to back-office management tools. Its platform's digitisation capabilities facilitate gameplay in multiple languages and currencies, delivering a unified and immersive gaming experience across web, mobile, and retail channels.

OpenBet's transformation into a cornerstone of the iGaming industry is a story of innovation, strategic growth, and commitment to excellence. As part of SG Digital, OpenBet continues to drive the future of sports betting and gaming, delivering products that set operators apart in terms of capacity, innovation, and user engagement. With a legacy of breaking records and setting industry standards, OpenBet remains a beacon of innovation in the ever-evolving world of iGaming.

Matthew Kennedy
Co-founder & Technical Director at Play Cash Games

Matthew Kennedy co-founded Take Marketing Limited in 2008 alongside Becky Mosley and has worked in the UK online gambling industry ever since. He runs the technical side of the operation, building and maintaining the platforms that power Play Cash Games and the wider Take Marketing portfolio.

Matt's role is hands-on. He writes the code behind the offer feeds, the comparison tools readers use, and the back-office systems that keep every casino listing accurate and current. If you have used a feature on this site, the chances are he built it. He is also responsible for site performance, mobile usability, and the technical SEO that lets a small independent comparison site compete with much larger publishers.

Over 17 years in the industry, Matt has worked directly with affiliate platforms, casino operators, and software providers. He has seen the market move from desktop Flash slots to mobile-first HTML5, lived through every iteration of UK Gambling Commission rules, and built the systems that keep our coverage compliant as regulation evolves. He has a particular interest in responsible gambling tooling and player-fund safety - the parts of the industry most people do not see but that matter most.

Matt is a Companies House registered director (Take Marketing Limited, company no. 07619813) and is based in Lincolnshire, England.

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