Jump To List Of Sites ↓

Avatar UX

AvatarUX is a dynamic and innovative game development studio that made a name for itself in the highly competitive iGaming industry. Known for unique gameplay mechanics and visually stunning designs, the studio has become a firm favourite among players and operators alike.

AvatarUX was founded in 2018 and has its headquarters in Hong Kong. The studio’s primary mission is to create visually captivating and highly engaging slot games that stand out in the crowded iGaming market. AvatarUX's debut launch was in Malta at the SIGMA event in 2019, and it has since risen to become an innovative leader in the highly competitive iGaming sector.

Partnership with Yggdrasil and the YGS Masters Program

A pivotal moment in AvatarUX's history was becoming the first developer to join the Yggdrasil Game Server (YGS) Masters program. Yggdrasil, a leading name in the iGaming industry, launched its YGS Masters program to partner with new, upcoming studios to give them a platform to showcase their products. The successful program has seen the likes of Fantasma Gaming, Rabcat and Northern Lights Studio make a significant impact in the gaming sector, thanks to Yggdrasil’s advanced technology and extensive distribution network.

Joining the YGS Masters Program has been immensely beneficial to AvatarUX. It provided access to Yggdrasil’s cutting-edge GATI (Game Adaptation Tools & Interface) technology, simplifying the development process and ensuring seamless integration at online casino platforms. It has also significantly boosted AvatarUX's visibility and market reach, and its games are now featured on many high-profile online casino sites.

Videoslots

Videoslots

100% UP TO £50 + 11 Spins - Deposit required *T&C's Apply.

New Players Only.

Fantastic slots focused casino site with more than 1500 slots and games. Providers include NetEnt, Microgaming Quickfire, Rabcat, Push Gaming and Leander. Also, casino games and video poker.

100% up to £50 + 11 welcome spins wager-free (18+ only, T&Cs apply, please gamble responsibly)  

VisitReview

Since its launch in 2011, Videoslots has become one of the biggest online casinos in the world. Operated by Videoslots Limited, the platform has more than 10 years experience in the industry, it's not just its longevity that stands out but also its vast collection of games.... Read Videoslots review

Software: Ainsworth, Aristocrat, Barcrest, BB Games, Betsoft, BGaming, Big Time Gaming, Blueprint Gaming, Booming-Games, Core Gaming, CryptoLogic, Dreamtech, Elk Studios Software, Endorphina, Evolution Gaming, Eyecon Pty, Fantasma Games, Fantasma Games, GameArt, Games Lab, Gaming1, Genesis Gaming, Genii, Greentube, Hacksaw Gaming, High Five, IGT, Iron Dog Studio, iSoftBet, Leap Gaming, Merkur Gaming, Microgaming, NetEnt, NextGen Gaming, NoLimit City, Novomatic, NYX Interactive, OpenBet Ltd, PariPlay Ltd, Playson, Playtech, Push Gaming, QuickSpin, Realistic Games, Red Tiger Gaming, Red7Mobile, Reel Kingdom, Reflex Gaming, Relax Gaming, Skywind Group, Slingo, Stake Logic, Synot, Thunderkick, Wazdan Games, Yggdrasil Gaming

T&C's: You will receive 11 welcome spins in a random game upon First Deposit. You have 7 days to activate the bonus, once activated welcome spins must be used within 24 hours. A First deposit is required to play these spins. Welcome Spins are free from any wagering requirement. No maximum withdrawal limits. You must be 18 or over to play and 21 in countries where that is the minimum age by law. Play Responsibly.

Unibet

Unibet

Deposit £10 Get 200 Spins *T&C's Apply.

New Players Only.

Unibet is opertaed by Unibet Aldernay Ltd and uses some of the top software providers some of these include, NetEnt, IGT, Leander, Microgaming, nextGen and Play N Go. Appelng site with hundreds of top games to choose from. Unibet appeals to an array of casino players. Mobile play available

Deposit £10 & Get 200 free spins on Big Bass Bonanza  

VisitReview

Unibet Casino, established in 1997, is operated by Platinum Gaming Limited and is licensed by both the UK Gambling Commission and Gibraltar Regulatory Authority. As a part of the Kindred Group Plc, which is listed on the NASDAQ OMX Nordic Exchange, it caters to almost 7 million players across more... Read Unibet review

Software: Barcrest, Betsoft, Big Time Gaming, Blueprint Gaming, Booming-Games, Bwin.Party, Core Gaming, CryptoLogic, Dreamtech, Elk Studios Software, EveryMatrix Software, Evolution Gaming, EvoPlay Entertainment, Eyecon Pty, Fantasma Games, Fantasma Games, Gaming Realms, Gaming1, Genesis Gaming, Greentube, Hacksaw Gaming, Iron Dog Studio, Jadestone, Light and Wonder, Merkur Gaming, Microgaming, NeoGames, NetEnt, NextGen Gaming, NoLimit City, Novomatic, Playson, Playtech, Push Gaming, QuickSpin, Realistic Games, Red Tiger Gaming, Red7Mobile, Reel Kingdom, Reflex Gaming, Relax Gaming, Skywind Group, Spribe Gaming, Stake Logic, Thunderkick, Wazdan Games, Yggdrasil Gaming

T&C's: 18+ | GambleAware.org. New GB customers only. Opt in. Deposit & Stake £10 on slots to get 200 x £0.10 Free Spins on Big Bass Bonanza with 10x wagering on free spins. Debit card or instant bank transfer only. Claim within 7 days. Spins expire within 48 hours. Geographical restrictions and T&Cs apply.

bet365 Games

bet365 Games

Deposit £10 Get 500 Spins *T&C's Apply.

New Players Only.

Games powered by NetEnt, Playtech, Microgaming and more. Play jackpot slots plus casino favourites.

Registration Required: Games at bet365 – New Player Offer: 10 Days of Free Spins – Get up to 500 Free Spins when you sign up and deposit a minimum of £10.  

VisitReview

Bet365 Games isn’t just an arm of Bet365 — it’s an independent platform in its own right. While it shares its branding with the Bet365 family, the games section is standalone, featuring a personalised games catalogue, a unique interface, and a primary focus on... Read bet365 Games review

Software: Barcrest, Big Time Gaming, Blueprint Gaming, Core Gaming, Dreamtech, Eyecon Pty, Gaming Realms, Genesis Gaming, Hacksaw Gaming, IGT, Iron Dog Studio, Microgaming, NeoGames, NetEnt, NextGen Gaming, NoLimit City, Playtech, QuickSpin, Realistic Games, Skywind Group, Virtue Fusion

T&C's: Registration Required. Min £10 in lifetime deposits required. Offer must be claimed within 30 days of registering a bet365 account. Get up to 500 Free Spins in total via the 10 Days of Free Spins offer — select prizes of 5, 10, 20 or 50 Free Spins; 10 selections available within 20 days, 24 hours between each. Max prize, game restrictions, time limits and T&Cs apply.

Mr Vegas Casino

Mr Vegas Casino

100% UP TO £50 + 11 Spins - Deposit required *T&C's Apply.

New Players Only.

100% up to £50 + 11 welcome spins wager-free   

VisitReview

Launched in 2020, Mr Vegas Casino is operated by the reputable gambling company VideoSlots Limited. The casino aims to bring the excitement of Las Vegas gambling to the online world. With a license from the United Kingdom Gambling Commission (UKGC), it provides a secure and extensive gaming enviro... Read Mr Vegas Casino review

Software: BGaming, Big Time Gaming, Dreamtech, Evolution Gaming, Eyecon Pty, Microgaming, NetEnt, Progress Play, Push Gaming, QuickSpin, Relax Gaming, Slingo

T&C's: 18+. New Players Only. £10 minimum deposit. Welcome offer is 11 Welcome Spins on Pink Elephants 2 (wager-free) plus 100% up to £50 on your first deposit. The welcome offer can be activated only once. 30 calendar days to activate. 10x wagering on the deposit-match bonus. 60 calendar days from activation to complete wagering. The 100% bonus up to £50 will be paid out in 10% increments to your Main Account balance. Welcome Spins must be used within 24 hours on Pink Elephants 2.

Casumo Casino

Casumo Casino

50% UP TO £100 *T&C's Apply.

New Players Only.

Huge selection of casino games on offer here at Casumo Casino. Games from Evolution, Barcrest, Thunderkick, WMS and Greentube.

50% Bonus up to £100. The bonus minimum deposit is £20  

VisitReview

Casumo Casino, established in 2012, is certainly not a new casino site, however, since its inception, it has quickly risen to prominence in the online gaming world. With its distinctive modern design and emphasis on providing a unique gaming experience, it has garnered a significant player ba... Read Casumo Casino review

Software: Barcrest, Big Time Gaming, Blueprint Gaming, Dreamtech, Elk Studios Software, Evolution Gaming, Greentube, Hacksaw Gaming, IGT, Merkur Gaming, Microgaming, NetEnt, NextGen Gaming, NoLimit City, Novomatic, QuickSpin, Red Tiger Gaming, Relax Gaming, Stake Logic, Thunderkick, Yggdrasil Gaming

T&C's: 18+. New customers only. Opt-in required. 50% Deposit Bonus up to £100 on first deposit. Min deposit £20. 10x wagering on bonus amount. Max Bet/Spin €5 or local equivalent. Bonus valid for 7 days. Game, play and payment method restrictions apply. Play responsibly • BeGambleAware.org

PlaySunny Casino

PlaySunny Casino

*T&C's Apply.

New Players Only.

  

VisitReview

PlaySunny Casino was launched in 2014 by Dazzletag Entertainment Limited. The platform has gained a reputation for its game selection and user-friendly design. Licensed and regulated by the Malta Gaming Authority and the UK Gambling Commission, PlaySunny provides a secure and fair gaming envi... Read PlaySunny Casino review

Software: Big Time Gaming, Blueprint Gaming, Elk Studios Software, Evolution Gaming, Eyecon Pty, Hacksaw Gaming, Iron Dog Studio, Light and Wonder, NetEnt, NoLimit City, Red Tiger Gaming, Slingo, Stake Logic, Thunderkick, Yggdrasil Gaming

Casiku Casino

Casiku Casino

Deposit £50 Get 50 Spins *T&C's Apply.

New Players Only.

Casiku Casino launched in November 2024 under the White Hat Gaming Ltd umbrella. It has an impressive line-up of over 3,000 real money slots and casino games from 70+ leading software providers, including NetEnt, Evolution, Blueprint, Pragmatic Play and many more.

50 wager-free spins on Big Bass Splash, min deposit £20  

VisitReview

Casiku Casino, a new entrant in the online gaming scene, was launched in November 2024 under the ownership of White Hat Gaming Limited. This reputable company is registered in Malta and operates under the stringent licensing of the UK Gambling Commission 52894 and the Malta Gaming Authority, which... Read Casiku Casino review

Software: Ainsworth, Aristocrat, Barcrest, Big Time Gaming, Blueprint Gaming, Core Gaming, Elk Studios Software, Evolution Gaming, Eyecon Pty, Fantasma Games, Genesis Gaming, Greentube, Hacksaw Gaming, IGT, Iron Dog Studio, Merkur Gaming, Microgaming, NetEnt, NextGen Gaming, NoLimit City, NYX Interactive, Playson, Push Gaming, QuickSpin, Realistic Games, Red Tiger Gaming, Red7Mobile, Reflex Gaming, Scientific Games, Skywind Group, Slingo, Spinomenal, Spribe Gaming, Stake Logic, Synot, Thunderkick, Wazdan Games, White Hat Gaming

T&C's: 18+. New players only. Opt-in required. Min. deposit £20. Welcome Offer is 50 wager free spins on Big Bass Splash when wagering min. £50 on slots by 23:59 GMT on day of first deposit. Free spins must be used within 72hrs. Winnings from free spins credited as cash funds and capped at £50. Cash funds are immediately withdrawable. Affordability checks apply. Terms apply. BeGambleAware.org

Playzee

Playzee

100% UP TO £25 *T&C's Apply.

New Players Only.

Playzee Casino operates on the White Hat Gaming platform. Rather than a sophisticated casino, Playzee takes on a fun role featuring a nutty professor named Zeegmund who conjures up plenty of bonuses, an extensive games library, and a sprinkling of charm.  

VisitReview

Playzee UK Casino, launched in 2018, is a prime example of what an online casino should encompass. This casino's success is attributed to its owner and operator, White Hat Gaming, a renowned company that crafts many top-tier online casino sites. Playzee Casino's aesthet... Read Playzee review

Software: Ainsworth, Barcrest, BGaming, Big Time Gaming, Blueprint Gaming, Booming-Games, Core Gaming, Elk Studios Software, Endorphina, Evolution Gaming, Eyecon Pty, Ezugi, Fantasma Games, Fantasma Games, Genesis Gaming, Greentube, Hacksaw Gaming, High Five, IGT, Iron Dog Studio, Leap Gaming, Light and Wonder, Merkur Gaming, Microgaming, NeoGames, NetEnt, NoLimit City, NYX Interactive, OneTouch Technology, Playson, Push Gaming, QuickSpin, Realistic Games, Realtime Gaming, Red Tiger Gaming, Red7Mobile, Reflex Gaming, Relax Gaming, Scientific Games, Skywind Group, Slingo, Spribe Gaming, Stake Logic, Synot, Thunderkick, Wazdan Games, White Hat Gaming

T&C's: 18+. New players only. Min deposit £20. Welcome offer is 100% bonus match up to £25. Bonus funds are separate to cash funds and subject to 10x wagering requirement (bonus amount). Only bonus funds count towards wagering contribution. £5 max bonus bet. Bonus funds must be used within 7 days. Affordability checks apply. Terms Apply. BeGambleAware.org

247 Bet

247 Bet

100% UP TO £50 *T&C's Apply.

New Players Only.

Register and deposit £20 for 100% bonus up to £50.  

VisitReview

247Bet is a new online betting brand for 2025 that combines online casino games and sports betting on one platform. Operated by highly respected White Hat Gaming Limited, the brand is fully licensed by the UK Gambling Commission (No: 52894) and the Malta Gaming Authority, so it’s as tru... Read 247 Bet review

Software: Barcrest, Big Time Gaming, Blueprint Gaming, Elk Studios Software, Evolution Gaming, Eyecon Pty, Fantasma Games, Greentube, Hacksaw Gaming, IGT, Iron Dog Studio, Light and Wonder, Merkur Gaming, Microgaming, NetEnt, NoLimit City, Push Gaming, Red Tiger Gaming, Red7Mobile, Relax Gaming, Skywind Group, Slingo, Spinomenal, Spribe Gaming, Stake Logic, Synot, Thunderkick, Wazdan Games, White Hat Gaming

T&C's: 18+. New players only. Opt-in required. Min deposit £20. Offer is 100% match bonus up to £50 on your first deposit. Bonus funds can be used on a real money sports bet with minimal odds of 3/4 (1.75 decimal) or higher, any sport except virtuals, boosted odds, handicap, & draw no bet markets. Bonus funds are separate to cash funds and subject to 5x wagering requirement (bonus). Only bonus funds count toward wagering contribution. Bonus funds must be used within 30 days. Affordability checks apply. Terms Apply. Please Gamble Responsibly. BeGambleAware.org. Full Terms apply.

Casimba

Casimba

Deposit £20 Get 50 Spins *T&C's Apply.

New Players Only.

Bet & Get – 50 Free Spins when betting £10 (£20 min deposit). Casimba is part of the White Hat Gaming network — a group known for running some of the best-designed casinos in the UK. With over 130 software providers on board, Casimba offers a huge library of casino, slot games, and live casino games covering everything from iconic classics to brand-new releases.  

VisitReview

Few new slot sites get noticed due to the high level of competition in the iGaming industry. However, over the last couple of years, a few sites have broken through immediately and gained instant popularity. Two of these sites are Miami Dice and Spinland, which both bring together top-quality gam... Read Casimba review

Software: Ainsworth, Aristocrat, Barcrest, BB Games, Big Time Gaming, Blueprint Gaming, Booming-Games, Core Gaming, Elk Studios Software, Evolution Gaming, Eyecon Pty, Ezugi, Fantasma Games, Fantasma Games, Genesis Gaming, Greentube, Hacksaw Gaming, High Five, IGT, Imagina, Iron Dog Studio, Light and Wonder, Merkur Gaming, Microgaming, NeoGames, NetEnt, NoLimit City, NYX Interactive, Playson, Playtech, Push Gaming, QuickSpin, Realistic Games, Realtime Gaming, Red Tiger Gaming, Red7Mobile, Reflex Gaming, Relax Gaming, Scientific Games, Skywind Group, Slingo, Spribe Gaming, Stake Logic, Synot, Thunderkick, Wazdan Games, White Hat Gaming

T&C's: 18+. New players only. Min. deposit £20. Max. bonus bet is £5. Welcome Offer is 50 free spins on Big Bass Bonanza on your first deposit, plus 50% match up to £50 on your second deposit. To claim the first-deposit spins, wager a minimum of £10 on slots. Free spins must be used within 72 hours. Winnings from free spins credited as cash (capped at £100). Bonus funds are subject to 10x wagering and must be used within 30 days. Terms apply. BeGambleAware.org.

Mega Riches Casino

Mega Riches Casino

100% UP TO £25 *T&C's Apply.

New Players Only.

100% up to £25 + 50 Chances to become a millionaire (welcome spins on a jackpot game)   

VisitReview

Mega Riches Casino is a new online casino for 2024. It is the third platform operated by the reputable company Videoslots Ltd. Mega Riches has big boots to fill after the huge success of sister brands Videoslots and Mr Vegas. The Casino is licensed by the UK Gambling Commi... Read Mega Riches Casino review

Software: Ainsworth, Aristocrat, Barcrest, BB Games, Betsoft, BGaming, Big Time Gaming, Blueprint Gaming, Core Gaming, CryptoLogic, Dreamtech, Elk Studios Software, Endorphina, Evolution Gaming, Eyecon Pty, Fantasma Games, GameArt, Games Lab, Gaming1, Genesis Gaming, Genii, Greentube, Hacksaw Gaming, High Five, IGT, Iron Dog Studio, iSoftBet, Leap Gaming, Merkur Gaming, Microgaming, NetEnt, NextGen Gaming, NoLimit City, Novomatic, NYX Interactive, OpenBet Ltd, PariPlay Ltd, Playson, Playtech, Push Gaming, QuickSpin, Red Tiger Gaming, Red7Mobile, Reel Kingdom, Reflex Gaming, Relax Gaming, Skywind Group, Slingo, Stake Logic, Synot, Thunderkick, Wazdan Games, Yggdrasil Gaming

T&C's: New players only. Minimum deposit £10. Wagering Req 10x. 18+ Only. T&Cs apply.

Unibet Bingo

Unibet Bingo

*T&C's Apply.

New Players Only.

Join the Easter Prizedrop and play for your chance to win a share of £25,000 in bingo prizes.  

VisitReview

Unibet needs little introduction in the UK gambling realm. The brand has been operating since 1997, making it one of the longest-running online betting operations in Europe. It operates under the Kindred Group Plc umbrella and is licensed by the UK Gambling Commission and the Malta Gaming Authorit... Read Unibet Bingo review

Software: Barcrest, Betsoft, Big Time Gaming, Blueprint Gaming, Booming-Games, Bwin.Party, Core Gaming, CryptoLogic, Dreamtech, Elk Studios Software, EveryMatrix Software, Evolution Gaming, EvoPlay Entertainment, Eyecon Pty, Fantasma Games, Hacksaw Gaming, IGT, Microgaming, NetEnt, NoLimit City, QuickSpin, Relax Gaming

T&C's: Play in the selected 75 Ball bingo room during the promotion period Buy at least one ticket in a qualifying game to be eligible for prize drops Bingo vouchers are awarded randomly while you play Spend during the day to unlock Bet & Get rewards based on your total play Log in each week to receive a £0.20 bingo voucher Rewards are credited automatically and ready to use

PricedUP Casino

PricedUP Casino

Deposit £30 Get 90 Spins *T&C's Apply.

New Players Only.

Wager £30 Get 90 FS on Big Bass Bonanza  

VisitReview

PricedUp Casino is one of many online casinos to launch in 2024. The betting and gaming site is owned and operated by Off Course Bookmakers Limited and licensed by the UK Gambling Commission, license no 1776. Despite many new online casino sites launching in 2024, PricedUP has garnered much ... Read PricedUP Casino review

Software: Fantasma Games, Leap Gaming, Relax Gaming

T&C's: New customers only | Wager a minimum of £30 on Pragmatic Play slots and receive 90 free spins on Big Bass Bonanza | Free spins expire after 7 days | Wagering requirement 2x | T&Cs & Maximum Pay-Outs Apply |

Signature Game Mechanic: POPWINS

One of AvatarUX's most notable contributions to the iGaming industry is the introduction of the POPWINS game mechanic. The innovative feature has become a hallmark of its games, setting them apart from the competition.

The POPWINS mechanic enhances the standard gameplay by introducing a unique and dynamic reel expansion feature. When a winning combination is achieved, the winning symbols "pop" and are replaced by two new symbols, effectively expanding the reel up to 33,614.

Popular Games

AvatarUX has developed several popular slot games, each showcasing its signature POPWINS mechanic and distinctive artistic style. Below, we explore some of the studio’s standout titles.

Debut Slot: Lilith's Inferno

AvatarUX's journey in game development began with its debut slot, Lilith's Inferno, released in 2019. Lilith's Inferno marked a significant milestone for AvatarUX, showcasing their potential and hinting at what to expect in the future.

Lilith's Inferno features a blazing underworld where the heroine, Lilith, battles fierce demons. The game boasts excellent anime-style graphics, with vibrant colours and detailed character design.

The slot features a 5x4 grid with 25 paylines. A highlight of Lilith's Inferno is the Battle Bonus, where Lilith fights bosses to earn extra spins and multipliers, adding a layer of excitement and the potential for huge wins.

Lilith’s Inferno comes with a Free Spins round, triggered by landing three or more scatter symbols. The bosses are present during the free spins, and for each boss, Lilith defeats additional free spins and increasing multipliers are awarded.

CherryPop

CherryPop is one of AvatarUX's most popular games, known for its vibrant design and engaging gameplay. The game features a classic fruit theme with modern gameplay mechanics. The visuals are bold and colourful, and the symbols are the familiar fruits seen in classic slots, along with bells and diamonds.

The game begins on a 5x3 grid with 486 ways to win. However, once the POPWINS mechanic kicks in, the grid expands to a 5x9 layout, increasing the ways to win up to 59,049. CherryPop also includes free spins and a gamble feature to increase your winnings.

BountyPop

BountyPop is a swashbuckling pirate adventure featuring dynamic gameplay. The game features a highly detailed pirate theme with treasure chests, pirate ships, and mysterious islands. The high-quality graphics and atmospheric soundtrack enhance the overall experience.

You begin on a 5x3 grid with 486 winning ways. The POPWINS mechanic enables the grid to expand to a 5x9, with 59,049 ways to win. The game also includes free spins, multipliers, and the Wheel of Fortune bonus feature, which can lead to significant payouts.

TikiPop

TikiPop is on a vibrant Polynesian paradise island boasting excellent graphics with the signature AvatarUK POPWINS mechanic.

Inspired by Polynesian culture, it features Tiki masks, exotic flowers, and beautifully crafted totem poles. The bold and eye-catching graphics create an engaging experience from the minute you load the game.

Like other POPWINS slots, TikiPop plays on a 5x3 grid with 486 ways to win. Thanks to the POPWIN mechanic, the grid expands to 5x7 with up to 33,614 ways to win. TikiPOP features free spins and a unique gamble feature, where there’s the chance to increase the free spins or enhance the volatility.

HippoPop

HippoPop is another excellent slot from AvatarUX. It combines elements of African wildlife with the POPWINS mechanic.

The visuals are again stunning, featuring African wildlife crafted in a distinctive, artistic style. The vibrant graphics and upbeat soundtrack complement each other perfectly.

Played on a 5x3 grid with 486 ways to win, it can reach up to 5x8 with up to 65,536 ways to win. In addition to the POPWINS mechanic, HippoPop includes free spins, multipliers, and a gamble feature to enhance the free spins feature.

AvatarUX has become a hugely successful development studio in the iGaming industry. Joining Yggdrasil’s YGS Master’s program has been a huge leg up for AvatarUX, it enabled them a free reign to create some of the most popular and visually stunning slots out there.

Matthew Kennedy
Co-founder & Technical Director at Play Cash Games

Matthew Kennedy co-founded Take Marketing Limited in 2008 alongside Becky Mosley and has worked in the UK online gambling industry ever since. He runs the technical side of the operation, building and maintaining the platforms that power Play Cash Games and the wider Take Marketing portfolio.

Matt's role is hands-on. He writes the code behind the offer feeds, the comparison tools readers use, and the back-office systems that keep every casino listing accurate and current. If you have used a feature on this site, the chances are he built it. He is also responsible for site performance, mobile usability, and the technical SEO that lets a small independent comparison site compete with much larger publishers.

Over 17 years in the industry, Matt has worked directly with affiliate platforms, casino operators, and software providers. He has seen the market move from desktop Flash slots to mobile-first HTML5, lived through every iteration of UK Gambling Commission rules, and built the systems that keep our coverage compliant as regulation evolves. He has a particular interest in responsible gambling tooling and player-fund safety — the parts of the industry most people do not see but that matter most.

Matt is a Companies House registered director (Take Marketing Limited, company no. 07619813) and is based in Lincolnshire, England.

Leave a comment