Pragmatic Play Strikes Long-term Partnership Deal with 32Red

Pragmatic Play has struck a long-term partnership deal with long-established online casino 32Red to supply its propriety and slots portfolio live in the UK market.The developer is an industry veteran and supplies many established operators worldwide. 32Red customers will now benefit from a plethora of award-winning titles including The Hand of Midas.


32Red began its journey back in 2002 and has become a much-loved online casino operator owned by the Kindred Group and is one of the most recognised operators within the UK. They supply players a wide range of award-winning casino and slots games, and the addition of Pragmatic Play’s diverse portfolio of games will further enhance 32Red’s product offering.

Expanding European Reach

The new partnership deal will further expand Pragmatic Play’s European reach and comes after other high-profile deals with the likes of EGT Digital, Betway, and Kindred Group.Bhotesh Maheshwari Pragmatic Play’s CSO said, “32Red is a key player in the UK market, so we are delighted to announce our partnership with the brand.“Our portfolio offers operator partners a wide selection of cutting-edge games designed for players of all tastes, and we look forward to seeing where the relationship takes us.”COM at 32Red Adam Newnham said,” We are extremely excited to launch Pragmatic Play’s immersive content as we continue to expand our offering of games at 32Red.We expect Pragmatic Play’s content to go down a treat with our audience and look forward to a successful collaboration moving forward.”Pragmatic currently release up to five new slot titles a month alongside bingo and live casino content across its multi-content portfolio available through one single API.

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