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PLAYTECH BGT SPORTS EXTENDS SSBT PARTNERSHIP WITH BETFRED16 JAN 2020

Playtech BGT Sports Extends SSBT Partnership With Betfred

Betfred are one of the most recognisable UK high streets betting establishments, supplying punters with live action sports betting, throughout many sporting markets.

Playtech BGT Sports (PBS) have extended their partnership with Betfred to supply an additional 570 self-service betting terminals throughout their high street betting outlets which takes the total number to over 2,800 across it’s 1,700 retail outlets. The deal will run until December 2021.

Mobile Tracker App

Not only are they to continue supplying it’s SSBT’s, Betfred customers will now be able to take advantage of PBS’ innovative mobile tracker, the app allows customers to transfer sports bets to their mobile after placing their bets in a betting shop, tracking their bets and cashing out back at the terminal.

Updated Features

The popularity of PBS award winning SSBT’s has seen double digit growth year on year in the retail sports betting sector. Playtech’s BGT have updated the SSBT’s content with new features such as delivering the latest sporting events, with added pre-match and in-play betting opportunities for Betfred customers.

COO at Betfred Mark Stebbings spoke of the partnership,

Self service betting has quickly become an integral part of our retail estate’s offering and we’re thrilled to be extending our agreement with PBS through 2021.

 “ Our partnership with them means we can continue to provide our customers with an increasing number of excellent in-shop betting options via PBS’ SSBT’s – all proven to drive footfall and incremental revenue.”

SSBT’s have become increasingly popular throughout high street betting shops, with the introduction of the mobile app it allows the crossover from retail to online customers.

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