Playtech And GVC To Launch Live Casino Studio Elevation

Playtech, a leading software development company for the iGaming business have partnered with GVC Holdings, launching a dedicated Live Casino Studio named Elevation, to be rolled out over the next couple of months.

‘Truly Visual Spectacle’

Along with the initial launch of five blackjack tables and roulette studio wheel, a huge marketing campaign will follow. A back drop video wall featuring a city skyline will house the live games, which Playtech say will create a ‘truly visual spectacle’ for it’s players.


Chief Operation officer at Playtech Shimon Akad said,“ As a parent company behind some of the most iconic brands in online gambling, GVC has been a key partner for us for many years, we are delighted to be expanding our partnership with the development of Elevation.“ We’ve significantly invested in our live casino technology and facilities in recent years, in addition to continually diversifying our content – so in a year when we’ve done more than ever to enhance our product, it seems only fitting to be working with an industry leader to deliver an ever-more innovative live casino experience.“ Significant investment has gone in to delivering the first stage of the Elevation studio and we’re delighted with the results.“ Playtech’s track record and experience in delivering innovative live casino technology and content is unsurpassed. We’re looking forward to continuing successful partnership and delivering a world-class casino experience.”

Busy Year

It’s been quite a year for the team at Playtech, delivering more new games and variants than ever before with expansion in to more markets. In 2019, Playtech launched a dedicate Roulette table for the Spanish market along with various new releases including American Roulette, Quantum Roulette, Heads Up Hold’em and more.

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