GentingBet, the UK operation of Malaysian gaming giant, Genting Group, have signed a deal with Play’ N Go for them to supply a selection of Play’ N Go titles to their gaming portfolio, which will give the software supplier a more prominent position within the UK market.Under the agreement, GentingBet will roll out a selection of Play’ N Go titles in the UK, with future content to go live in Spain in Q4 of the year.
Spanish Expansion
Earlier this year, GentingBet pushed forward to expand its presence in the Spanish market after applying for licenses in both online gaming and online betting.GentingBet’s Strategy is to strengthen its presence by supplying its slots to the European market and have since opened its new interactive headquarters in Malta.
Key Players In The Industry
Managing director of GentingBet, Jeremy Taylor said,“ Play’ N Go are key players within the casino industry and partnering with them to offer their content brings us closer to our vision of providing the best range of slot games to our customers online and land-based in due course. They also join us at an exciting time with our new mobile-first website covering sports and casino launching in August under the one GentingBet brand.”Play’ N Go CEO Johan Tornqvist spoke of the deal,“ Genting is a well-known for the high quality of entertainment it brings to its players around the world. Our library of award-winning content represents that quality, and we are delighted for it to be a part of their offering. We are excited to be working with them and look forward to the future.”