Leading Swedish software supplier NetEnt have joined forces with TV Celebrity chef and global restauranteur, Gordon Ramsey and ITV to develop a slot game based on the chefs colourful career, wit and famous catchphrases.
Rise To Fame
Gordon Ramsey rose to fame in the nineties after presenting UK mini-series Boiling Point and has since gone on to become one of TV’s most famous presenters, fronting hit TV shows including Hell’s Kitchen and 24 Hours To Hell and Back.Hell’s Kitchen is the latest addition to NetEnt’s growing portfolio of branded slot games and will incorporate imagery of tasty food along with Gordon’s famous catchphrases we have all grown to love.Global Merchandising Services who look after Gordon Ramsey’s licensing orchestrated the deal, Jens Drinkwater added,“ NetEnt’s commitment to entertainment has made it a clear leader in the online casino industry and we’re thrilled to support the company with the addition of Gordon’s branded title.”NetEnt’s Director of games, Bryan Upton commented on the deal,“ Gordon Ramsey is a true rock star of the restaurant world. His strong personality and use of colourful vocabulary as front man of Hell’s Kitchen have earned him legend status as a multi-Michelin starred celebrity chef, with fans all over the world. Just as importantly, this allows us to produce a true slot with strong narrative and a lot of adult fun! We can’t wait to see what our players think of what we have in store for them.”Hell’s Kitchen is the latest Branded slot to be produced by NetEnt, following in the footsteps of many famous names in the music and entertainment business including Ozzy Osbourne, Conan, Guns N’ Roses, Jimi Hendrix and Planet of the Apes to name a few. We look forward to sampling what tasty treats are on offer in Hells’ Kitchen.