Mecca Bingo, a leading household name in the bingo industry, has recently secured the headline sponsorship for ITV’s popular panel show, Loose Women. This partnership, facilitated by the global agency Ima-Home, is set to bring a new dynamic to the show, with Mecca Bingo idents scheduled to feature on both live ITV channels and ITVX from 2 January 2024. The ad break bumpers will showcase Mecca’s own ‘Loose Women,’ adding a unique twist to traditional bingo calls.
Building on a Successful Partnership
This sponsorship follows an 8-month period during which Mecca Bingo was the official bingo partner of “Loose Women.” This collaboration was marked by the launching of an online bingo game themed around the show on Mecca Bingo’s website. The game includes a “Loose Women” jackpot, offering players the chance to win substantial prizes, and a ‘Bingo Bestie’ feature that enhances winning potential by allowing players to pair up.
Comments from Key Figures
Jason Spencer, ITV Commercial’s Business Development Director, expressed excitement about Mecca Bingo joining as the new sponsor of Loose Women.“I’m thrilled to see Mecca Bingo come on board as our latest sponsor of Loose Women and look forward to seeing our partnership continue to evolve through Mecca’s creative activation of their sponsorship, building on and expanding the reach of our previous work together.”Mecca Bingo has become the headline sponsor for Loose Women, a significant step in expanding its reach and engagement with its UK audience. This partnership builds on the existing relationship between Mecca Bingo and Loose Women and opens new avenues for creative marketing and audience engagement across multiple platforms, including social channels.