LeoVegas has been a giant of the online casino industry for some time now, but like many other operators, has landed on the wrong side of the UK Gambling Commission (UKGC) a couple of times when it comes to ethics and fair practice.To try and assist with their own responsible gambling initiatives, LeoVegas created LeoSafePlay, and it has recently been announced that the latter has become a standalone business.
Big changes
It was announced on July 10th (2018) that not only would LeoSafePlay become a standalone business in its own right, it will also get a change of management team, with Richard Woodbridge takin over as CEO of the newly formed company as of January 7th, 2019.Speaking of the appointment of Woodbridge, LeoVegas CEO, Gustav Hagman, said:“Richard’s background and personality are a perfect fit for LeoVegas as we continue to focus on growth and sustainability.“Overarching responsibility for operations is growing increasingly important now that we have some 750 employees, of whom 400 are based in Malta.LeoVegas is a data-driven company in which we use a number of key metrics to further improve ourselves and increase our productivity.”Rikard Ljungman, current CCO of LeoVegas, will also be moving over to LeoSafePlay, being described by Ljungman as one of the “initiative-takers” of the newly separated company.
Guiding principle
The new CEO of LeoSafePlay made his delight clear also, with Woodbridge saying:”LeoVegas is the leading GameTech company in the industry, and I have a passion for working with fast-growing tech companies.“I am looking forward to being part of LeoVegas’ continued journey of growth and optimising LeoVegas’ operations, with sustainability as a guiding principle.”An official statement from LeoSafePlay says the company will be focused on creating “the best conditions for the next generation responsible gaming system”.