It has been announced that 888 Holdings has inked a deal with MIR Ltd that will see their MuchBetter electronic payment app being used at 888.com.MuchBetter has been building quite the reputation, and this recent deal with a genuine giant of the industry certainly won’t hurt that.
MuchBetter
The popularity of this payment option lies primarily in the fact that the client is not charged by transaction, instead, MuchBetter bills the operator based on the deposits made y players.Biometric technology that verifies devices is used in place of the usual password system, allowing for a safer experience for the player.MuchBetter has recently been taken up as a payment option by Finnplay, Lottoland, Royal Panda, and more, making 888 the latest big name to be won over by what MuchBetter has to offer to their players.
Commercial advantages
Speaking of the new deal, Jens Bader, co-founder of MuchBetter, said:”888.com is a household name and one of the most advanced gaming operators in terms of its adoption of new technology.””Our commercial model in gaming stands poles apart from the rest of the payments industry and it’s why it continues to resonate with operators like 888.”It provides commercial advantages for every type of player, from the recreational end of the spectrum right up to VIP players.”Hammering home the importance of MuchBetter, Bader continued:“The gaming industry can be a business of fine margins and high volumes, so paying over the odds for something as seemingly small as transaction fees can be incredibly damaging to any operator, even household names.”Speaking of the mutually beneficial nature of the business relationship, Bader’s confidence was clear, and based on recent events, it’s easy to see why.We can expect many more operators to be adding MuchBetter payment options in the near future.