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Betfred Casino

BETFRED CASINO

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Matthew KennedyBy Matthew Kennedy | Updated 27 February 2024

Happytiger ApS

Happy Tiger

Happy Tiger

100% UP TO £100 *T&C's Apply.

New Players Only.

Register and deposit £20 for 100% Bonus up to £100. T&C's apply.  

VisitReview

Happy Tiger launched in April 2021 and is operated by Happytiger ApS. The company is licensed by the UK Gambling Commission (license number 57641 ). That UKGC licence is the single most important detail for UK players. It means Happy Tiger operates under strict regulatory oversight, with... Read Happy Tiger review

Software: NetEnt, Reel Kingdom

T&C's: New GB customers only. One offer across sites on the same licence. Opt in at sign-up and make a deposit of min. £20 within 31 days. Bonus = 1 x deposit up to max. £100. Wager both deposit and bonus together 10x (if wagered solely on selected slots) or the equivalent of 5x (if wagered solely on bingo) or a combination of these amounts within 30 days before withdrawing winnings. Withdrawing deposit or deposit winnings before completing wagering will void the bonus and any bonus winnings. Max bonus wins = £300 (exceptions as set out in full bonus terms). Further T&Cs apply.

Matthew Kennedy
Co-founder & Technical Director at Play Cash Games

Matthew Kennedy co-founded Take Marketing Limited in 2008 alongside Becky Mosley and has worked in the UK online gambling industry ever since. He runs the technical side of the operation, building and maintaining the platforms that power Play Cash Games and the wider Take Marketing portfolio.

Matt's role is hands-on. He writes the code behind the offer feeds, the comparison tools readers use, and the back-office systems that keep every casino listing accurate and current. If you have used a feature on this site, the chances are he built it. He is also responsible for site performance, mobile usability, and the technical SEO that lets a small independent comparison site compete with much larger publishers.

Over 17 years in the industry, Matt has worked directly with affiliate platforms, casino operators, and software providers. He has seen the market move from desktop Flash slots to mobile-first HTML5, lived through every iteration of UK Gambling Commission rules, and built the systems that keep our coverage compliant as regulation evolves. He has a particular interest in responsible gambling tooling and player-fund safety — the parts of the industry most people do not see but that matter most.

Matt is a Companies House registered director (Take Marketing Limited, company no. 07619813) and is based in Lincolnshire, England.

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