⚠️ Update on Broadway Gaming Sites
Broadway Gaming Limited operates a network of online bingo and casino websites primarily aimed at UK players. However, these sites are currently not recommended on Play Cash Games following a number of industry concerns and negative player feedback.
Reports from affiliate partners have raised issues regarding the Broadway Gaming affiliate programme, including claims of unpaid commissions and a lack of communication regarding outstanding balances. In addition, several Broadway Gaming brands currently hold very low ratings on consumer review platforms such as Trustpilot, where players frequently report problems with withdrawals, verification checks and customer support response times.
Although Broadway Gaming remains licensed by the UK Gambling Commission, the volume of complaints from both affiliates and players has raised concerns within the wider gambling community.
For this reason, Broadway Gaming brands are no longer included in our recommended bingo or casino listings on Play Cash Games.
About Broadway Gaming Limited
Broadway Gaming Limited is an online gambling operator headquartered in Dublin, Ireland. The company was founded in 2010 and focuses primarily on running bingo and casino websites aimed at the UK market.
Over the years, Broadway Gaming has built a network of bingo brands that typically share the same underlying technology, bingo rooms and promotional structures. Many of these sites have historically operated on the Dragonfish bingo platform, a network originally developed by Cassava Enterprises, the online gaming division of 888 Holdings.
The operator holds licences issued by the UK Gambling Commission (licence number 39075), allowing it to provide online bingo and casino services to players in the United Kingdom. UKGC-licensed operators are required to follow strict rules around player protection, fairness, and responsible gambling tools.
Broadway Gaming’s portfolio has expanded over time through both new brand launches and acquisitions. One of the most notable developments came in 2022 when the company acquired the online bingo division of 888 Holdings, which included the Dragonfish platform and a number of established bingo brands.
As a result of this acquisition, Broadway Gaming became responsible for a large number of bingo websites operating on the same network.
Broadway Gaming Brands
Broadway Gaming operates a network of bingo websites that often share the same software platform, bingo rooms and promotional structures. While the branding and themes of each site may differ, many of the games, jackpots and community features are shared across the network.
Over the years, the company has launched and operated a number of bingo brands targeting UK players. Some of the better-known sites associated with Broadway Gaming include:
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Butlers Bingo
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Wink Bingo
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Rosy Bingo
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Glossy Bingo
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Dotty Bingo
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Costa Bingo
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888 Ladies Bingo
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City Bingo
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Moon Bingo
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Two Fat Ladies Bingo
Many of these brands have historically operated using the Dragonfish bingo platform, which allows multiple websites to share the same bingo rooms, jackpots and player pools.
In 2022, Broadway Gaming significantly expanded the number of brands within its portfolio after acquiring 888 Holdings’ online bingo division, bringing several long-established bingo sites under the company’s control.
As outlined earlier on this page, Broadway Gaming sites are currently not recommended on Play Cash Games due to the concerns discussed above.
The Dragonfish Bingo Network
Many of the bingo sites associated with Broadway Gaming operate on the Dragonfish bingo platform, a network that has changed ownership several times over the years.
Dragonfish was originally developed by Cassava Enterprises, the online gaming arm of 888 Holdings. The platform was designed to power both consumer bingo sites and business-to-business bingo services, allowing multiple brands to operate using the same underlying technology.
Because of this shared infrastructure, many Dragonfish sites run identical bingo rooms, jackpots and game schedules. Players joining different brands on the network are often participating in the same bingo games and prize pools, even though they are logged into separate websites.
Parts of the network were also previously linked with Grand Battery Holdings, which operated several bingo brands using the same Dragonfish platform and shared player pools.
In 2022, Broadway Gaming acquired the online bingo division of 888 Holdings, including the Dragonfish platform and a large number of associated bingo brands. This acquisition transferred many well-known bingo sites to the Broadway Gaming network and significantly expanded the company’s portfolio.
Notable Developments Involving Broadway Gaming
Over the years, Broadway Gaming has appeared in several industry news reports relating to acquisitions, regulatory matters and tax disputes.
One of the most significant developments came in 2022, when the company acquired the online bingo division of 888 Holdings. The deal included the Dragonfish bingo platform along with a number of well-known bingo brands. This acquisition significantly increased the number of bingo sites associated with the Broadway Gaming network.
Broadway Gaming has also faced regulatory scrutiny in the past. In 2017, the UK Gambling Commission issued the company with a £100,000 penalty after determining that certain advertising promotions did not clearly display important bonus terms and conditions.
In a separate legal matter reported in gambling industry media, Broadway Gaming also pursued a £4.9 million remote gaming duty refund claim. The appeal was ultimately rejected after the tribunal ruled that the evidence presented did not support the refund request.
These developments form part of the broader history of the company as it has expanded its operations within the online bingo sector.
Why Broadway Gaming Sites Are Not Recommended
As noted earlier on this page, Broadway Gaming brands are currently not recommended on Play Cash Games.
This decision follows ongoing concerns raised within the affiliate industry regarding the Broadway Gaming affiliate programme. Several partners have reported difficulties obtaining responses regarding outstanding commissions.
In addition, a number of Broadway Gaming sites have received very low ratings on consumer review platforms such as Trustpilot, where players frequently report issues including delayed withdrawals, account verification problems and difficulty contacting customer support.
While Broadway Gaming continues to operate under licences issued by the UK Gambling Commission, licensing alone does not necessarily reflect the day-to-day customer experience reported by players online.
For this reason, Broadway Gaming brands have been removed from our recommended listings until these concerns are addressed.
Alternative Bingo and Casino Sites
Players who were searching for Broadway Gaming sites may wish to consider alternative operators that have built stronger reputations for customer service, payment reliability and overall player satisfaction.
The UK online bingo and casino market includes many long-established operators that offer similar games, shared bingo communities and promotional offers while maintaining positive player feedback and responsive support teams.
When choosing an online bingo or casino site, it can be helpful to look for operators that demonstrate:
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Consistently positive player reviews
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Clear bonus terms and transparent promotions
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Reliable withdrawal processing
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Responsive customer support
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Licensing from recognised regulators such as the UK Gambling Commission
