By Matthew Kennedy | Updated 28 November 2024

We Are Casino, established in 2017, is a dynamic and innovative software development company primarily focusing on creating unique gaming content. The company specialises in customisation and creativity in game development, particularly with its Slot Builder technology. Operators can create a template on its HTML5 Game Engine or create bespoke games using the viewer/simulator and embedded math simulator for side games, bonus games, jackpots, and level-ups more suitable for their player base.

Licensing and Regulation

We Are Casino operates out of Curacao; however, there is little information on whether the company is licensed.

Innovative Technology and Games

One of We Are Casino's standout features is its Slot Builder technology, which enables operators to customise and create their own slots from scratch. The technology supports various customisation options, including graphics, game mechanics, and sound effects, making each game unique to the client's brand and audience.

Waikiki Heroes

Waikiki Heroes is a vibrant, engaging slot with a Hawaiian theme. It offers a visually rich and engaging experience, featuring a tropical design and immersive audio. The dynamic gameplay has multiple features designed to maintain high player engagement levels.

Tutti Frutti

Tutti Frutti brings a fresh and colourful approach to video bingo, combining the classic game with fun, fruit-themed graphics and additional bonus features. Tutti Frutti exemplifies We Are Casino's ability to blend traditional formats with modern, eye-catching design.

Lucky Memes

Lucky Memes taps into the popularity of internet culture by featuring meme-inspired themes and characters. It's designed for a younger audience, featuring a sense of humour and contemporary graphics alongside traditional slot mechanics.

We Are Casino continues to make significant strides in the gaming industry with its innovative approaches, particularly its proprietary Slot Builder technology. The Slot Builder tool not only differentiates We Are Casino from competitors but also empowers clients to have direct input into the design and functionality of their games, assuring each product is tailored to meet specific market demands.

Matthew Kennedy

Co-founder & Technical Director at Play Cash Games

Matthew Kennedy co-founded Take Marketing Limited in 2008 alongside Becky Mosley and has worked in the UK online gambling industry ever since. He runs the technical side of the operation, building and maintaining the platforms that power Play Cash Games and the wider Take Marketing portfolio.

Matt's role is hands-on. He writes the code behind the offer feeds, the comparison tools readers use, and the back-office systems that keep every casino listing accurate and current. If you have used a feature on this site, the chances are he built it. He is also responsible for site performance, mobile usability, and the technical SEO that lets a small independent comparison site compete with much larger publishers.

Over 17 years in the industry, Matt has worked directly with affiliate platforms, casino operators, and software providers. He has seen the market move from desktop Flash slots to mobile-first HTML5, lived through every iteration of UK Gambling Commission rules, and built the systems that keep our coverage compliant as regulation evolves. He has a particular interest in responsible gambling tooling and player-fund safety — the parts of the industry most people do not see but that matter most.

Matt is a Companies House registered director (Take Marketing Limited, company no. 07619813) and is based in Lincolnshire, England.

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