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TrueLab Games

Truelab Gaming is a new innovative software developer that seems to have appeared out of nowhere. However, the company is far from ‘new’; it comes with a wealth of history and experience in games development as it’s a subsidiary of the TrueFlip Group, a company steeped in gamification and hosts 100s of titles from top-quality providers.

TrueLab develops a range of innovative, well-crafted slots that instantly appeal to a huge player base. TrueLab has only developed a handful of slots so far, but we have been informed that they have many more in the pipeline. Each slot is crafted to the highest quality, and each game is instantly recognisable as a TrueLab product, which is quite unique.

In a short space of time the talented team has expanded and hosts employees from several countries, assembling an international team to create unique slots with unique mechanics.

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Software: Ainsworth, Aristocrat, Barcrest, BB Games, Big Time Gaming, Blueprint Gaming, Core Gaming, Evolution Gaming, Eyecon Pty, Games Lab, Genesis Gaming, Hacksaw Gaming, High Five, IGT, Iron Dog Studio, Microgaming, NetEnt, Novomatic, NYX Interactive, OpenBet Ltd, PariPlay Ltd, Playtech, Push Gaming, QuickSpin, Realistic Games, Realtime Gaming, Red Tiger Gaming, Red7Mobile, Reflex Gaming, Relax Gaming, Skywind Group, Slingo, Stake Logic, Thunderkick

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Games

TrueLab is a next-generation content developer. All its games are created using HTML5 technology. They play exceptionally well on smaller screens on modern operating systems, including iOS and Android. Each game functions smoothly with zero lag and is available in portrait or landscape mode.

Although TrueLab has not produced a huge portfolio of slots to date, the small number of games so far is excellent. They feature modern and unique aspects, setting them apart from the mainstream. Mixing classic themes with bold and often neon colourways adds mystery and intrigue to some of the most overused themes. For example, Crypts of Fortune blends a traditional ancient Egyptian theme with bold neon colours, giving it a more modern look and feel. It features two free spin features, one where you choose an expanding symbol and one with an extra expanding symbol on each retrigger for wins of up to 10,000x.

Some of TrueLab’s most popular slots include Circus Fruits, Siren Song, Book of Truth, Crazy Mix, Mining Factory and Robby the Illusionist. Although most themes are popular, TrueLab slots are most memorable for their uniqueness, including nudging wilds, free spins, expanding symbols, random multipliers, scatters and much more.

Initially, TrueLab slots were dedicated to English-speaking markets. However, their games are now translated into more than ten languages, including Russian, German, Swedish, and Chinese, expanding their geographical reach extensively.

In 2020, TrueLab became a partner in Yggdrasil’s Master Program, giving access to Yggdrasil’s vast distribution network and the tools and mechanics Yggdrasil encompass. However, not all TrueBet titles are distributed through Yggdrasil, only a few. They are still an independent company that has learned from its competitors and introduced more unique features to enhance gameplay but stuck to its original flair and style, staying true to its rich and vibrant colour palette.

TrueLab Games is a testament to forward thinking in a heavily saturated market. It sticks with its unique flair for art and design while learning new techniques and mechanics to craft some of the most stunning slots to date. Although most of its products are certified for strictly regulated markets, it’s a sure sign that its games are fair and trustworthy, making it a go-to choice for an excellent selection of slot games.

Matthew Kennedy
Co-founder & Technical Director at Play Cash Games

Matthew Kennedy co-founded Take Marketing Limited in 2008 alongside Becky Mosley and has worked in the UK online gambling industry ever since. He runs the technical side of the operation, building and maintaining the platforms that power Play Cash Games and the wider Take Marketing portfolio.

Matt's role is hands-on. He writes the code behind the offer feeds, the comparison tools readers use, and the back-office systems that keep every casino listing accurate and current. If you have used a feature on this site, the chances are he built it. He is also responsible for site performance, mobile usability, and the technical SEO that lets a small independent comparison site compete with much larger publishers.

Over 17 years in the industry, Matt has worked directly with affiliate platforms, casino operators, and software providers. He has seen the market move from desktop Flash slots to mobile-first HTML5, lived through every iteration of UK Gambling Commission rules, and built the systems that keep our coverage compliant as regulation evolves. He has a particular interest in responsible gambling tooling and player-fund safety — the parts of the industry most people do not see but that matter most.

Matt is a Companies House registered director (Take Marketing Limited, company no. 07619813) and is based in Lincolnshire, England.

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