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William Hill Sports

William Hill Sports

Deposit £10 Get £30 *T&C's Apply.

New Players Only.

Bet £10 Get £30 in free bets Credited as 3 x £10 bets 18+, terms apply  

VisitReview

Established in 1934, William Hill stands as a titan in the sports betting industry. Taking its operations online in 1998, it's managed by WHG International Ltd, the same powerhouse behind brands like Redbet and Mr Green. With licenses from Gibraltar and the UK, the sports betting platform is d... Read William Hill Sports review

Software: CryptoLogic, Ezugi, Gaming Realms, IGT, Microgaming, NetEnt, Playtech, Red7Mobile, Relax Gaming, Thunderkick

T&C's: 18+. Play Safe. From 00:01 on 17.10.2022. 3x £10 free bets. Free bets expire after 30 days. New customers signing up through mobile or tablet device only. Minimum £10 stake on odds of 1/2 (1.5) or greater on sportsbook (excluding Virtual markets). Further terms apply. #ad

Matthew Kennedy
Co-founder & Technical Director at Play Cash Games

Matthew Kennedy co-founded Take Marketing Limited in 2008 alongside Becky Mosley and has worked in the UK online gambling industry ever since. He runs the technical side of the operation, building and maintaining the platforms that power Play Cash Games and the wider Take Marketing portfolio.

Matt's role is hands-on. He writes the code behind the offer feeds, the comparison tools readers use, and the back-office systems that keep every casino listing accurate and current. If you have used a feature on this site, the chances are he built it. He is also responsible for site performance, mobile usability, and the technical SEO that lets a small independent comparison site compete with much larger publishers.

Over 17 years in the industry, Matt has worked directly with affiliate platforms, casino operators, and software providers. He has seen the market move from desktop Flash slots to mobile-first HTML5, lived through every iteration of UK Gambling Commission rules, and built the systems that keep our coverage compliant as regulation evolves. He has a particular interest in responsible gambling tooling and player-fund safety — the parts of the industry most people do not see but that matter most.

Matt is a Companies House registered director (Take Marketing Limited, company no. 07619813) and is based in Lincolnshire, England.

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