Solid Gaming
Every iGaming company wants to reach as many different markets as they can, but that’s not always the easiest thing to accomplish.
The online casino world is huge, and certain jurisdictions feel a long way away, in terms of accessibility as much as geographically.
One market that many companies in Western markets have their eyes on is Asia, but this is not the easiest market to crack, not without help, and the ability to help has been working a treat for Solid Gaming as of late.
A content aggregator that has a strong presence in the Asian market, the Solid Gaming portfolio of games is designed to specifically appeal to customers in that market, and it is, therefore, a huge help for a company based outside of that market to strike a deal with Solid Gaming.
This has certainly proven true so far, with the likes of Booming Games, Booongo, GameART, Gamomat, Oryx Gaming, Pariplay, Triple PG already on board, helping with the impressive selection of games that all players can expect from any casino that offers games from the Solid Gaming network.
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Recent Deals
The importance of Solid Gaming’s presence in the Asian market could not be clearer in recent deals the company has made.
In September 2017, Tom Horn Gaming became one of the most recent companies to add their name to the Solid Gaming list, with their CEO, Ondrej Lapides, making it clear what their reasons were:
“The deal to work in partnership with Solid Gaming is another great step in the right direction as we aim to make the Tom Horn brand a fixture around the world.
“We’re confident that our range of premium slots titles will resonate well with Solid Gaming’s network of operators and can’t wait to showcase them to players in new markets.”
In March, Habanero, the popular developer of both slots and table games, became the latest operator to climb on board and provide their games to the Solid Gaming network, again, the reasons were made clear, this time by Habanero’s Head of Sales, Daniel Long, who said:
“We are delighted to have struck a deal with Solid Gaming who have a wide range of customers that will benefit from the popularity of our games with players.
“We are now experiencing tremendous growth as a company on the back of producing some high-quality content and we’re confident this deal will contribute to that too.”
The Future
The Asian market isn’t likely to shrink any time soon, so the presence that Solid Gaming enjoys should only mean that there’ll be more and more operators desperate to see their games be included with the options that are available here.
As a result, expect many more news stories to come in the following months and years, announcing deals between Solid Gaming and more high-profile iGaming companies looking to make an impact on the highly competitive, and possibly highly lucrative Asian market.
As long as Solid Gaming maintains its position, it should be able to impress for some time to come yet.