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Soft Games

In the world of online casino software developers, there are a few names that dominate the industry, IGT, Microgaming, NetEnt, NextGen, Playtech, and, more recently, Yggdrasil.

The competitive nature of the industry means that there are numerous companies banging on the door and trying to topple these heavy hitters from their perch at the top of the industry, but up until now, their efforts have proved unsuccessful.

One such company is SoftGamings, a software developer that has been gradually and patiently developing a reputation in the iGaming world, a reputation that has seen many of the developers listed above sign deals with the company to have their games made available of SoftGamings’ platform.

Describing itself as a “one-stop solution” the SoftGamings website is brimming with confidence in the ability of the company, and confidence that certainly seems to be justified based on what we have seen so far.

Bonus System

However good a software developer (or indeed any other kind of company that operates in the online casino market) may be, the need to evolve and improve is constant.

Technological advances in the industry, as well as the constant influx of new companies, means that the iGaming world is moving exceptionally quickly, and it is necessary for developers like SoftGamings to move at least as fast, if not faster.

This is something that SoftGamings have proven themselves more than willing and able to do in recent years, as proven by the introduction of their new bonus system in late 2017, as co-founder Vladislavs Hveckovics explained at the time:

“The system is fully standalone, so it does not require a client to move to our platform in order to provide modern bonus, loyalty, tournament and gamification functionality.

“The system has an open API and we provide full integration support.”

The bonus system was in development for well over two years, proving that SoftGamings are willing to take their time and perfect their services before releasing them, something that their clients must appreciate!

The Platform

The SoftGamings platform is an impressive one, there is no doubt about that. Offering the usual combination of White Label and Turnkey solutions that one expects from a platform, but that’s only the start of it.

There’s also a self-service option that allows a fully customisable framework, and even the ability to develop Bitcoin-friendly casinos for those with an eye to a possible future.

Add to that, a platform that contains games from the likes of Amatic, BetSoft, Booming Games, Evolution, Microgaming, NetEnt, World Match, and a plethora of others, it’s hard to argue that SoftGamings has ever ability to climb to the top of the list of online software developers.

The platform may not be as well-known as many of its competitors yet, and it ay take a long time for it to get there, but if SoftGamings keeps working like they are, and keeps seeking ways to improve itself and keep ahead of the curve of the online casino industry, then it may well get there.

Matthew Kennedy
Co-founder & Technical Director at Play Cash Games

Matthew Kennedy co-founded Take Marketing Limited in 2008 alongside Becky Mosley and has worked in the UK online gambling industry ever since. He runs the technical side of the operation, building and maintaining the platforms that power Play Cash Games and the wider Take Marketing portfolio.

Matt's role is hands-on. He writes the code behind the offer feeds, the comparison tools readers use, and the back-office systems that keep every casino listing accurate and current. If you have used a feature on this site, the chances are he built it. He is also responsible for site performance, mobile usability, and the technical SEO that lets a small independent comparison site compete with much larger publishers.

Over 17 years in the industry, Matt has worked directly with affiliate platforms, casino operators, and software providers. He has seen the market move from desktop Flash slots to mobile-first HTML5, lived through every iteration of UK Gambling Commission rules, and built the systems that keep our coverage compliant as regulation evolves. He has a particular interest in responsible gambling tooling and player-fund safety — the parts of the industry most people do not see but that matter most.

Matt is a Companies House registered director (Take Marketing Limited, company no. 07619813) and is based in Lincolnshire, England.

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