By Matthew Kennedy | Updated 28 November 2024

JPM has a rich history in the gaming sector, having been founded more than 40 years ago. When it made its first foray into the industry back in 1972, JPM International focussed on the UK and European land-based gaming machines market. If you've ever played a slot machine in a British pub, bookies or arcade game, then you're likely to be familiar with JPM games, such as the widespread presence of JPM machines.

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JPM Interactive Games

Since then, the company has embraced new technology, and JPM Interactive was set up in 2005 to accommodate the company's interest in online slots. The team is led by Simon Herbert (Owner), Terry Mason (CFO and Company Secretary) and Ray Peacock (CPO), who, between them, have an impressive 80 years of experience in the gaming industry. Under their leadership, JMP Interactive has firmly established itself as a respected content provider for online casinos.

But that's not to say JPM Interactive has forgotten its roots. Rather, the company has built on its history by creating a range of digital titles from its varied back catalogue of land-based games. The UK-based software developer has successfully adapted many JPM games into exciting and up-to-the-minute online slots and launched plenty of original games.

JPM's portfolio includes everything from classic three-reel slots to cutting-edge multiplayer jackpot systems. This makes the company a popular choice with online casinos and betting companies, with brands as big as Ladbrokes and Bet365 offering players content from JPM Interactive.

JMP games include the Max Power series and Al Murray's Golden Game, Turbo Gold and Big X. Content supplied by the company can easily be integrated into existing platforms.

Matthew Kennedy

Co-founder & Technical Director at Play Cash Games

Matthew Kennedy co-founded Take Marketing Limited in 2008 alongside Becky Mosley and has worked in the UK online gambling industry ever since. He runs the technical side of the operation, building and maintaining the platforms that power Play Cash Games and the wider Take Marketing portfolio.

Matt's role is hands-on. He writes the code behind the offer feeds, the comparison tools readers use, and the back-office systems that keep every casino listing accurate and current. If you have used a feature on this site, the chances are he built it. He is also responsible for site performance, mobile usability, and the technical SEO that lets a small independent comparison site compete with much larger publishers.

Over 17 years in the industry, Matt has worked directly with affiliate platforms, casino operators, and software providers. He has seen the market move from desktop Flash slots to mobile-first HTML5, lived through every iteration of UK Gambling Commission rules, and built the systems that keep our coverage compliant as regulation evolves. He has a particular interest in responsible gambling tooling and player-fund safety - the parts of the industry most people do not see but that matter most.

Matt is a Companies House registered director (Take Marketing Limited, company no. 07619813) and is based in Lincolnshire, England.

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