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Highlight Games

When it comes to slogans that will catch the attention of those in the iGaming industry, “Virtual Just Got Real” is up there with the best of them.

The company behind this intriguing slogan is Highlight Games, a developer which has recently launched a product that has brought this relatively new name to the attention of many.

Founded in 2014 by Tim Green, who has a great deal of experience as an industry executive, and Stewart Whittle, a former producer of sports media, Highlight Games has all the tools necessary to succeed in the competitive iGaming industry, they just needed that one product to set them apart, and it came in the shape of SoccerBet.

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Innovation

Highlight Games started creating a name for themselves immediately upon arrival to the industry by creating innovative concepts and ideas that brought them to the attention of many within the industry.

Creating the first video virtual league in the shape of SoccerBet was the latest in a long list of exciting products and developments that have come from the talented team at Highlight Games.

SoccerBet

In late 2017, Cherry AB opted to purchase the further 26% stake it had the option to pick up in Highlight Games.

A few weeks later, it was announced that sports betting giant Eurobet had signed a deal to integrate Highlight Games titles into their portfolio,

Both of these deals came in the wake of the release of Highlight’s SoccerBet product, and that’s no coincidence.

“SoccerBet Italia is a revolutionary new, video rich virtual product, and we are excited to be at the forefront of its launch in our home market.” Said Carlo di Maio, Sportsbook Director at Eurobet, showing the level of attention the new product has received.

Evolution

Speaking of the product, Tim Green, CEO of Highlight, said:

“SoccerBet is the next step in the evolutions of virtuals, and the ideal solution for players and operators looking for something much closer to the real thing.

“This product has a universal appeal with sports fans all over the world, and our patent-protected use of archive footage makes SoccerBet the perfect fit alongside an operator’s virtuals or sportsbook offering, working seamlessly across retail, mobile and online.”

The innovative SoccerBet product combines ten second clips through each individual football fixture across multiple seasons to create a minute long match-up, so the results are random, and players get to enjoy classic moments from some of football’s most intense rivalries.

The product may have only been launched back in November 2017, but developments are already occurring, including the fact that SoccerBet is now available in both single games and league formats.

With brands like Eurobet already taking notice, and reports that conversations are being had with several other brands, SoccerBet looks ready to put Highlight Games on the map, and start them on their path towards the top of the competitive sports betting industry.

Matthew Kennedy
Co-founder & Technical Director at Play Cash Games

Matthew Kennedy co-founded Take Marketing Limited in 2008 alongside Becky Mosley and has worked in the UK online gambling industry ever since. He runs the technical side of the operation, building and maintaining the platforms that power Play Cash Games and the wider Take Marketing portfolio.

Matt's role is hands-on. He writes the code behind the offer feeds, the comparison tools readers use, and the back-office systems that keep every casino listing accurate and current. If you have used a feature on this site, the chances are he built it. He is also responsible for site performance, mobile usability, and the technical SEO that lets a small independent comparison site compete with much larger publishers.

Over 17 years in the industry, Matt has worked directly with affiliate platforms, casino operators, and software providers. He has seen the market move from desktop Flash slots to mobile-first HTML5, lived through every iteration of UK Gambling Commission rules, and built the systems that keep our coverage compliant as regulation evolves. He has a particular interest in responsible gambling tooling and player-fund safety - the parts of the industry most people do not see but that matter most.

Matt is a Companies House registered director (Take Marketing Limited, company no. 07619813) and is based in Lincolnshire, England.

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