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Electrocoin

Electrocoin is a gaming manufacturer based in London that has been a major player in the amusement industry since its establishment in 1976 by John Collinson and John Stergides. The company offers various products, including pinball machines, video games, photo booths, and gambling games, demonstrating its versatility in the entertainment sector. 

Company History and Evolution

Electrocoin began by focusing on the land-based gaming sector, developing slots and amusement with prize (AWP) machines primarily for the UK market. Their products, licensed and regulated by the UK Gambling Commission, gained popularity in various venues nationwide. Over the years, Electrocoin expanded its reach globally through a robust export operation, distributing its products in Europe and the Middle East.

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Diverse Product Range

Electrocoin's product lineup is impressively varied. They have developed everything from skill-based arcade games and redemption features to classic arcade-style video games housed in attractive cabinets. Some of their arcade favourites include skill-based games like Snowmaster and GOGO Chicken, which offer instant win prizes or ticket-based rewards. They also have a range of pinball machines themed around popular cultural icons like The Walking Dead, Ghostbusters, and Star Wars.

Foray into Real Money Gambling

Electrocoin's venture into real money gambling began with creating slots and AWP machines for the live realm. Their most notable series in this category is the Bar-X line, such as the Bar-X Colossal slot machine. These games are known for their simplistic gameplay, with bars and X's often being the only winning symbols on the reels. Electrocoin has also developed multi-game cabinets with titles like Monte Carlo and Vegas Strip and the Super Reels series of games.

Electrocoin's Online Presence

In the iGaming industry, Electrocoin's presence is more modest but still significant. The company has successfully transitioned its popular Bar-X series to the online gambling world. While lacking advanced features like cascading reels or shifting wilds, these games offer fast-paced action and ample winning opportunities. Titles like Bar-X 5, Bar-X Magic 7, and Bar-X Bonus Ladder have found their way onto significant casino and bingo sites, available for play on PC, tablet and mobile devices.

Electrocoin's journey from arcade and pinball machines to becoming a notable name in real money gambling machines in the UK is a testament to its adaptability and innovation. The company's diverse offerings, from photo booths to classic AWP action, demonstrate its ability to cater to various entertainment preferences. Electrocoin continues to be a versatile and influential player in the amusement and gaming industry.

Matthew Kennedy
Co-founder & Technical Director at Play Cash Games

Matthew Kennedy co-founded Take Marketing Limited in 2008 alongside Becky Mosley and has worked in the UK online gambling industry ever since. He runs the technical side of the operation, building and maintaining the platforms that power Play Cash Games and the wider Take Marketing portfolio.

Matt's role is hands-on. He writes the code behind the offer feeds, the comparison tools readers use, and the back-office systems that keep every casino listing accurate and current. If you have used a feature on this site, the chances are he built it. He is also responsible for site performance, mobile usability, and the technical SEO that lets a small independent comparison site compete with much larger publishers.

Over 17 years in the industry, Matt has worked directly with affiliate platforms, casino operators, and software providers. He has seen the market move from desktop Flash slots to mobile-first HTML5, lived through every iteration of UK Gambling Commission rules, and built the systems that keep our coverage compliant as regulation evolves. He has a particular interest in responsible gambling tooling and player-fund safety - the parts of the industry most people do not see but that matter most.

Matt is a Companies House registered director (Take Marketing Limited, company no. 07619813) and is based in Lincolnshire, England.

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