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Cool Games

Harnessing the power of HTML5 technology, CoolGames has been at the forefront of delivering top-tier casual games since 2009. With a vast collection that includes renowned titles like Angry Birds, Tetris®, Snake, and Battleship, players can dive into a gaming experience without the hassle of downloads. Just click, play, and immerse yourself in our ever-expanding game library, anytime, anywhere!

As pioneers in the HTML5 gaming arena, CoolGames collaborates with global gaming enterprises and iconic entertainment brands to co-create captivating and high-quality games. Its portfolio boasts collaborations with big names such as Angry Birds, Hello Kitty, Tetris®, Pac-Man, etc. Their dedication to producing standout casual and social games has garnered a rapidly expanding audience spanning the US, Europe, and Asia. Boasting over 2 million daily players and a monthly active user base exceeding 20 million, our reach is undeniable.

With the rise of social platforms seeking HTML5 game integrations, CoolGames is continually exploring new avenues for publishing. The company's growth trajectory is on an upward spiral, bringing with it new milestones and achievements each day!

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Matthew Kennedy
Co-founder & Technical Director at Play Cash Games

Matthew Kennedy co-founded Take Marketing Limited in 2008 alongside Becky Mosley and has worked in the UK online gambling industry ever since. He runs the technical side of the operation, building and maintaining the platforms that power Play Cash Games and the wider Take Marketing portfolio.

Matt's role is hands-on. He writes the code behind the offer feeds, the comparison tools readers use, and the back-office systems that keep every casino listing accurate and current. If you have used a feature on this site, the chances are he built it. He is also responsible for site performance, mobile usability, and the technical SEO that lets a small independent comparison site compete with much larger publishers.

Over 17 years in the industry, Matt has worked directly with affiliate platforms, casino operators, and software providers. He has seen the market move from desktop Flash slots to mobile-first HTML5, lived through every iteration of UK Gambling Commission rules, and built the systems that keep our coverage compliant as regulation evolves. He has a particular interest in responsible gambling tooling and player-fund safety — the parts of the industry most people do not see but that matter most.

Matt is a Companies House registered director (Take Marketing Limited, company no. 07619813) and is based in Lincolnshire, England.

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