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Amazing Gaming

As a provider of content and technical solutions since 1999, Tain is one of the most well-respected names on the entire of the iGaming market.

One of the aspects of Tain that has ensured it has maintained its position at the top of the pile when it comes to the online casino world is their constant want to improve, and this was clear again ICE Totally Gaming in London in February (2018) when the company launched their newest brand, Amazing Gaming.

About Amazing Gaming

The new Tain brand has, from the second it was released, provided a wide range of exciting gaming options including table games, live dealer titles, slots, and sports betting options, and already boasts a partnership with Portomaso Casino.

Clearly not messing about, the focus on player-focused content as clear, Sales Director of Tain, Christian Hellman spoke before the ICE Totally Gaming exhibition:

“Tain has always believed in the power of its in-house products and the setting up of this brand was the most logical step forward.”

“Amazing Gaming has the advantage of over 30 years of combined experience within the industry through its sister brands; Tain and Betting Promotion which puts it in a very good position to deliver what works effectively for the players.

“All our teams have been tirelessly working on this project for several months now and we are very proud to see it come to fruition and to be able to give it its due prominence during the upcoming ICE Totally Gaming show.”

Tain have produced a host of exciting in-house products as well as integrated high-profile developers such as Microgaming and NetEnt, and with Amazing Gaming now added to the company’s brands, we can only expect that the company will continue to go from strength to strength going forward.

Matthew Kennedy
Co-founder & Technical Director at Play Cash Games

Matthew Kennedy co-founded Take Marketing Limited in 2008 alongside Becky Mosley and has worked in the UK online gambling industry ever since. He runs the technical side of the operation, building and maintaining the platforms that power Play Cash Games and the wider Take Marketing portfolio.

Matt's role is hands-on. He writes the code behind the offer feeds, the comparison tools readers use, and the back-office systems that keep every casino listing accurate and current. If you have used a feature on this site, the chances are he built it. He is also responsible for site performance, mobile usability, and the technical SEO that lets a small independent comparison site compete with much larger publishers.

Over 17 years in the industry, Matt has worked directly with affiliate platforms, casino operators, and software providers. He has seen the market move from desktop Flash slots to mobile-first HTML5, lived through every iteration of UK Gambling Commission rules, and built the systems that keep our coverage compliant as regulation evolves. He has a particular interest in responsible gambling tooling and player-fund safety — the parts of the industry most people do not see but that matter most.

Matt is a Companies House registered director (Take Marketing Limited, company no. 07619813) and is based in Lincolnshire, England.

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