William Hill US Donates $50,000 To New Jersey Responsible Gambling Programme

William Hill US have confirmed they have donated a sum of $50,000 to the Council Of Compulsive Gambling of New Jersey (CCGNJ), set up to help support and protect vulnerable gamblers in the state.With the legalisation of sports betting in New Jersey this year, the CCGNY are looking at expanding their cause in helping the most vulnerable of gamblers with a promotional video aimed at gamblers and their families.

Promotional Video

The video will include an explanation of gambling addiction and what harmful effects it has not only on the gambler but their families. The video will have a wide range of airtime on radio, TV, online advertising, Cinemas and also via a social media platform.William Hill launched their ‘Nobody Harmed’ campaign in the UK last year and wants to roll out the same initiative in the US, forming more credibility within the US gaming market. This is the start of a relationship for William Hill and the NJ responsible gambling agency.


Cheif Executive Officer at William Hill US Joe Asher said, “ The money contribution made to CCGNJ is the beginning of the relationship between the gambling giant and the New Jersey responsible gambling agency.”He went on to say the money they used for the donation came from a settlement with rival Fanduel after they infringed copyright on William Hill’s ‘How To bet Guide’.William Hill US are looking at expansion in the US, the donation and drive in looking after vulnerable gamblers is a step in the right direction to enhance it’s presence in the global gambling sector after being hit by strict compliance and regulations by the UK Gambling Commission and Government.This is an important step for William Hill, the donation will give them credibility within the US market in raising awareness of gambling related problems. 

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