UK based bookmaker William Hill has made a deal with US tech company NeoGames according to a statement.The announcement from NeoGames, which came as part of the official appointment of Moti Malul as the CEO of the company, stated that a strategic deal had been signed with the bookies.
The deal
While neither NeoGames or William Hill have commented any further on the deal, it has been reported that the player account management system for William Hills US sports betting platform will be provided by NeoGames, and launched in early 2019.Malul will replace Ilan Rosen, who recent resigned after six years as CEO of the company, Malul has been a part of NeoGames for a decade, most recently serving as Executive Vice-President of Sales and Business, with over a decade of experience with tech companies before that.
Strategic Deal
Making his first statements as CEO of NeoGames, Malul said:”The main focus will be the US market. We are leading the US iLottery market through our successful JV NeoPollard interactive and there are imminent opportunities we are pursuing, and in the iGaming space leveraging this experience as well as the strategic deal with William Hill to get into more markets through additional B2B deals.”We are already market leaders in the lottery space in the US through NPi (NeoPollard interactive) to which NeoGames provides the entire technology and games. Having four years of phenomenal success with three live customers and more to come.“We will actively seek additional opportunities with casino operators in states which are opened and opening for iGaming and Sport Betting, to provide a complete solution of Platform, Games, Sport and Operational Services.”Having partners in the US, Czech Republic, Italy, and Portugal, NeoGames are clearly looking to expand their reach globally, while William Hill are trying to cement their position in the US market.