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Eric Cantona Joins William Hill as Brand Ambassador

Eric Cantona Joins William Hill as Brand Ambassador

In a move that has excited football and betting enthusiasts alike, Manchester United’s iconic former player, Eric Cantona, has been announced as the official brand ambassador for William Hill, one of the leading names in the betting industry.Eric CantonaEric Cantona, often referred to as “King Eric” by Manchester United fans, is renowned for his exceptional…

William Hill Group Issued £19.2M Fine by UKGC

William Hill Group Issued £19.2M Fine by UKGC

The United Kingdom Gambling Commission (UKGC) has imposed an unprecedented £19.2 million regulatory fine on the three principal subsidiaries of the William Hill Group. WHG (International) Limited, operating the William Hill Online platform, succumbed to the heftiest portion of the penalty at £12.5 million. The online casino Mr Green faces a penalty of £3.7 million,…

William Hill to become Official Partner of the 2022 Racing League

William Hill to become Official Partner of the 2022 Racing League

Racing League has announced the official partner for the 2022 competition is William Hill.Many teams of horse trainers and jockeys will participate in seven regions across the UK with Ireland competing in six fixtures.August 2022The first race of the season takes place on the 4th of August 2022 at the Doncaster racecourse. In total there…

888 Shareholders Overwhelmingly Approve of William Hill Takeover

888 Shareholders Overwhelmingly Approve William Hill Takeover

888 has reached the latter stages of its takeover of William Hill with the deal expected to be completed around the 30th of June 2022. After an overwhelming approval from shareholders at 888’s Extraordinary General Meeting, near on 307 million votes were in favour of the acquisition.Overwhelming MajorityThe overwhelming majority made up 99% of all…

Relax Gaming Continues UK Expansion after Signing a Content Deal with William Hill

Relax Gaming Continues UK Expansion after Signing a Content Deal with William Hill

Award-winning content provider Relax Gaming has penned a content deal to supply William Hill its full suite of games securing its footing further within the UK Market.Top Casino TitlesRelax Gaming is fast becoming a staple in developing award-winning iGaming content having already developed 100’s of top-quality games. William Hill customers can now play some of…

888 Snaps up William Hill’s European Business for £2.2bn

888 Snaps up William Hill’s European Business for £2.2bn

What seemed like the longest bidding war ever, 888 Holdings bid of £2.2bn to purchase William Hill’s European business including 1,400 betting shops within the UK has finally been accepted.US casino giant Caesars Entertainment has agreed to sell the European arm of William Hill after its £2.9 bn takeover of the company in April. Caesars…

Bidding War Hotting up For William Hill’s Non US Operations

Bidding War Hots up For William Hill’s Non US Operations

It was back in April 2021, when Caesars Entertainment bought out William Hill in a $4 billion deal, and since, Caesars made the decision to sell off all operations outside of the US.Hot on the heels of 888 Holdings, Betfred and Apollo Global Management are German Sports betting firm Tipico, the latest company rumoured to…

Boylesports Show Interest in William Hill’s Retail Outlets in the UK

Boylesports Show Interest in William Hill’s Retail Outlets in the UK

After the successful takeover of William Hill by Caesars Entertainment, the US casino operator is looking at offloading the retail arm of William Hill which includes 1,400 UK high street outlets.Sell-Off Retail OutletsIf successful, Caesars could raise as much as £1.5 billion in revenue from the sale of the retail outlets in the UK and…

Bidding War Begins for William Hill’s UK and European Home Assets

With the Successful acquisition of William Hill in March 2021, Caesars Entertainment has begun the bidding war for William Hill’s UK and European Assets.Sell-Off of UK and European AssetsWilliam Hill owned around 1,400 betting shops in the UK and Ireland alongside European online divisions which could coin in a huge $1.5 billion for Caesars. Caesars…

William Hills CEO warns UK Over-Regulation Could Drive Custom On To Black Market

William Hills CEO warns UK Over-Regulation Could Drive Custom On To Black Market

Ulrik Bengtsson, CEO at William Hill Group spoke in an interview with SBC News warning over-regulation by the UK government could drive customers onto illegal, unregulated sites.The UK government is currently reviewing the Gambling Act 2005, which Bengtsson believes is good for the UK industry, but not to under-estimate the pull of the black market.Sensible…

Betfred Owner Fred Done Denies William Hill Takeover

Betfred Owner Fred Done Denies William Hill Takeover

After the recent £2.9bn acquisition of William Hill by Caesars Entertainment, Betfred owner Fred Done has denied rumours Betfred are eyeing up the takeover of William Hill’s UK retail and online arm stating he was ‘weighing up all options’.Previous InterestFred Done, who already invested a 6% stake in William Hill, is reportedly set to receive…

Betting Operators GVC And William Hill expected To Claim £350m In FOBT Taxes

Betting Operators GVC And William Hill expected To Claim £350m In FOBT Taxes

After a tax tribunal took place last month, a ruling found major betting operators had been overcharged VAT by HMRC on Fixed Odd Betting Terminals (FOBT’s) for at least eight years.Claim Overpaid TaxWilliam Hill and GVC are in a position to claim back overpaid taxes from HMRC to the tune of £350m, after casinos and…

William Hill Strengthen Player Protection Plans During Current Situation

William Hill Strengthen Player Protection Plans During Current Situation

Stephen Armstrong, William Hill’s AML group director has spoken out about the current situation brought about by the Coronavirus pandemic, and reiterated they are not taking this current situation lightly and are more focused than ever on player protection in these uncertain times.Gambling Habit ChangesPlayer protection is and always has always been the highest priority…

Betfred Owners The Done Brothers Buy 3% Stake In William Hill

Betfred Owners The Done Brothers Buy 3% Stake In William Hill

Betfred founders and owners Fred and Peter Done have bought a 3% stake in William Hill after stating the company was ‘massively undervalued’ within the UK compared to the US.Retail Estate InterestAlthough both companies have been rivals in the past, could the stake purchase indicate Betfred are interested in William Hill’s retail estate? After the…

35 William Hill Betting Shops In Ireland Acquired By BoyleSports

35 William Hill Betting Shops In Ireland Acquired By BoyleSports

It was a tough year in 2019, the UKGC announced Fixed Odds Betting Terminal (FOBTS) maximum deposit to be cut from £100 to just £2 a bet. As a result, 100’s of betting shops throughout the UK and Ireland are set to close their doors with staff cuts imminent.BoyleSports Interested in UK MarketBoyleSports, an Irish…

William Hill Refuse To Pay Out £23,400 Bet Over ‘Human Error’ Claim

William Hill Refuse To Pay Out £23,400 Bet Over ‘Human Error’ Claim

Salford Red Devils Rugby fans, Gary Smeaton and best friend Kris Shenton, have been left fuming and vow to take William Hill to court after a winning bet of £23,400 has not been paid after it was revealed a case of human error had occurred by a William Hill staff member.£100 Double BetThe two Rugby…

William Hill Appoint 72andSunny For New Creative Lead

William Hill Appoint 72andSunny For New Creative Lead

Amsterdam based 72andSunny, a specialist brand and creative agency have secured a deal with William Hill to produce their new Brand-led outlook, which follows on from William Hill’s latest brand campaign, which featured World Champion boxer Anthony Joshua.Four-Pitch Battle72andSunny, won a four-pitch battle to become Lead European Creative after the announcement this month that Bark&Bite…

Parliament Member Under Fire As William Hill Football Tickets Excepted

Parliament Member Under Fire As William Hill Football Tickets Excepted

Ian Paisley, a North Antrim MP, for the Democratic Unionist Party has come under fire for accepting complimentary tickets to a Premier League Football match worth £1,000, despite the fact being an anti-gambling campaigner.Complimentary TicketsMr Paisley received two tickets from William Hill in March this year to the value of £1,000. Despite a backlash from…

William Hill Ask Landlords For Rent Reduction Due To FOBTs Income Loss

William Hill Ask Landlords For Rent Reduction Due To FOBT’s Income Loss

William Hill, one of the UK’s largest high street bookmakers have approached landlords of their high street betting outlets and asked for a reduction of up to 50% in rents, due to  loss of income from the law change on FOBT’s from £100 to just £2 per bet which comes in to force on the…