William Hill is looking for an innovative creative agency to help them with their next ad campaign.Campaign Live told readers that William Hill held casual meetings with ‘a handful’ of creative agencies in London. Apparently, just three of these will return to pitch for the ad campaign and the successful agency will work with Hills’ own creative department Bark & Bite in Manchester and/or Leeds.
Fresh Ideas
The gambling arena is more competitive than ever due to increasing taxes, so William Hill and other leading UK bookmakers such as Ladbrokes Coral and Paddy Power Betfair are constantly looking for fresh talent and ideas to improve their marketing campaigns. By using clever advertisements William Hill will be able to stand out from the crowd and gather more customers.This is probably why William Hill worked with PR agency Taylor Herring during the 2016 Cheltenham Festival to dress a racehorse in a three-piece Harris tweed suit.
Emma Sandham-King, who previously worked for Alexander McQueen, was asked to design the outfit, which took four weeks and eighteen meters of tweed from the Isle of Harris. Meanwhile, experienced jockey Tony McCoy aided the chosen model horse Morestead. The two-time Cheltenham Gold Cup winner told the press that Morestead was sure to win ‘best dressed horse’ at the festival.