Unibet, the flagship brand of Kindred Group plc, has announced a 12-month sponsorship with three female world champion boxers, Raven Chapman, Ellie Scotney, and Nina Hughes, who will serve as brand ambassadors for Unibet.This is the largest sponsorship deal for active female boxers in the UK, both in terms of financial value and duration.The sponsorship aligns with Unibet’s commitment to women’s boxing, providing a substantial boost to the sport. The WBC International Champion Raven Chapman expressed her excitement about the partnership, stating, “Unibet has made a clear commitment to women’s boxing, and it’s exciting to be part of it. In speaking to them, it was clear that their ambitions for the sport match mine, and their support will be invaluable to me as my career develops.”
A Milestone in Sports Sponsorship
Sam Mead, General Manager UK at Kindred Group, highlighted the importance of the sponsorship, saying, “Interest in women’s boxing is booming, and we felt it was imperative for Kindred to double down on our commitment to the sport – and these three fantastic fighters in particular. We couldn’t think of three better brand ambassadors for Kindred, as they encapsulate everything that is great about boxing. We can’t wait for what the next year will bring for them all, and we hope that Kindred’s support helps drive them to even bigger and better achievements.”Kindred Group’s approach to sponsorship focuses on responsible and sustainable contributions to sports organisations and communities. The company has made significant investments in local communities and clubs, such as the #TeamTalk initiative. The mental health project provides a secure environment for men to discuss their problems; it is also supported by sports legends, including Wayne Rooney and Steven Gerrard.Unibet’s new sponsorship is a considerable investment in women’s boxing and highlights Kindred Group’s commitment to promoting and supporting female athletes. By joining forces with these champion boxers, Unibet is contributing to the growth of women’s boxing and setting a benchmark for corporate support in women’s sports.