Sky Bet Try To Avoid English Disappointment With #betterpenalties Campaign

Penalties have not been the friend of the English football team over the years, with far more losses than wins coming as a result of penalty shootouts in major tournaments.Most England fans remember at least one moment of penalty based disappointment, whether it was Stuart Pearce, Gareth Southgate, or any of a handful of other disappointing penalty shootout performances.Sky Bet clearly remember, and to try and rectify the long-lasting problem, they are launching a series of short videos to try and assist the England Euro 2016 side in any penalty shootouts that may occur.


Created by strategic sports PR and sponsorship agency, Heavyweight Sports, the #betterpenalties campaign will feature Matt Le Tissier, and will launch during Euro 2016.Le Tissier is historically England’s best penalty taker, and in the first video he picks his top five players to take a spot kick if the moment were to arise, with goalkeeper Joe Hart appearing as something of a wildcard inclusion.The second film will take a more technical angle, marking the exact spot that the perfect penalty should be placed to ensure that the opposing goalkeeper has no chance, even if they go the right way.Sky Bet Try To Avoid English Disappointment With #betterpenalties Campaign

End the hoodoo

Sandro Di Michele, Head of PR for Sky Bet, said of the campaign:“England losing on penalties is the narrative the country seemingly suffers at every international tournament. By bringing together pre-eminent football science academics and one of the world’s greatest penalty takers, #betterpenalties offers ways Roy Hodgson might end the hoodoo whilst playing on Sky Bet’s successful ‘making betting better’ brand strategy.”Sky Bet Try To Avoid English Disappointment With #betterpenalties Campaign

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