Mr Green is one of the most popular online casino sites around, and has enjoyed this position for a while, but far from being content to coast on this success, Mr Green is expanding into the world of sports betting.The soft launch of Mr Green’s betting product will be in time for this summer’s biggest football event, Euro 2016, which is a sure-fire way to test the effectiveness of the idea.
Ahead of schedule
In an introduction to its new betting product, the operator stated that the project was considerably ahead of schedule, and that they were committed to working with Kambi to improve player experience and services.Per Norman, CEO of Mr Green, explained that the sports betting product was a key initiative for the company as it looks to recover from around £3 million in losses reported in 2015:“By launching a Sportsbook, we are meeting our customers’ demand for betting and odds”“Together, we have managed to build the Sportsbook in record time thanks to our new, efficient product platform. We have built a Sportsbook of the same high quality as our online casino, and I’m happy that we can launch the Sportsbook ahead of the European Championship.”CEO of Kambi Group PLC, Kristian Nylen, added:“I’m proud that Kambi together with Mr Green, have successfully empowered Mr Green to launch its Sportsbook ahead of schedule…“Our agile integration capability will allow Mr Green to benefit from the upcoming European Championship, and offer its customers a personalised sports betting experience.”