Playtech Extends Partnership With Sun Bingo

Playtech, a leading gambling software developer have extended their partnership with News UK for a further 15 years to continue operating UK online bingo site, Sun Bingo.The partnership was initially established in 2015, and will now include new product verticals. The deal will see an important expansion in developing Sun Bingo along with better value to Playtech and News UK.

Positive Growth

Although Sun Bingo had seen a loss in revenue in 2017 of €20.1M, they have continued growth in 2018 by 43% by focusing on data-driven marketing.Mor Weizer, Playtech CEO spoke of the deal,“ This is a significant extension and expansion to our collaboration with Sun Bingo, which focuses on offering first class service to customers while improving value to both Playtech and News UK over the long term. We are looking forward to continuing our strong relationship.Today’s announcement completely aligns with our strategy to use our technology, data and expertise to power the world’s leading betting and gaming brands in regulated markets.”Chief Operating Officer for News UK David Dinsmore said,“Sun Bingo is one of a raft of major brand extensions we see driving valuable engagement and revenue growth over the long term.The last twelve months has shown a significant hike in registrations and revenues, and this extended collaboration with Playtech will allow us to build on that momentum in the years ahead.”

Leave a comment