Popular online casino PlayOJO have changed their viewing times on TV advertisements aired in Sweden in a bid to limit exposure of underage players. The TV Ads will not be shown between 4pm to 9pm, with the aim of protecting the younger population from gambling.Having entered the Swedish market earlier this year on the SkillOnNet License, they are now one of the biggest advertisers in the country.
Advertisement Restrictions
The decision was taken after the debate on gambling advertisements rages on with Spelinspektionen, the Swedish regulator, looking at taking measures to restrict gambling advertising. PlayOJO have always taken responsible gambling seriously and are established as a truly fair online casino that prioritises responsible gambling and protecting players.
Fair Online Casino Play
Costas Alexandrou, SkillOnNet CEO said,“ As responsible, licensed platform provider in Sweden, we aim to moderate our marketing and do everything we can to limit any potential exposure to underage players. The PlayOJO team is now working with TV broadcasters to withdraw the ads. “ PlayOJO have been pioneers of fair online casino play – we were the first to have no wagering requirements whatsoever – and this further strengthens our position. “ If other online casino operators in Sweden really do care about responsible gambling, they too should review their advertising strategies and schedules, and do everything they can to limit potential exposure to those under 18 years of age.”