Betfred Rolls Out Racing Post Content Across Its Platform

Betfred, one of the UK’s largest and most popular bookmakers are to extend their partnership with The Racing Post, adding it’s full content across their website and mobile app.

Global Sports Betting Events

Betfred will be the first bookmaker to add the full content of The Racing Posts package helping bettors engage in an array of sporting events globally. The new content will give customers access to all aspects of sports betting information, with tipping content to grey hound racing, horse racing and football games.The deal further strengthens the partnership between Betfred and The Racing Post, with content covering major global sporting events from Golf to Basketball.

Huge Range Of Sports

The new sports information content is proving an important factor in player retention, keeping players engaged and increasing dwell time in this increasingly competitive online betting market.Head Of Digital Product For Betfred Lewis McMillan said,“ The hyper-competitiveness of the online space demands the evolution of our products and customer engagement strategies. So, complementing our existing Racing Post data package with a huge range of new sports was an obvious next step. Our online customers now have access to stat-rich betting tips across the biggest events spanning the full sporting calendar. This product breaks through the humdrum approach of delivering raw sports data to customers and blends data with expert opinion to offer a truly compelling customer proposition.”Partnership manager for The Racing Post Jack O’Reilly spoke of the partnership,“We’re really excited to continue our partnership with a brand like Betfred on our full sports product. The content that is produced across all sports rivals the content we produce for horse racing and it is great that punters will now have the opportunity to be informed across an array of events. With access to our expert content, combined with a slick betting journey, Betfred really has created a product that engages the sports betting audience.”

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