One of the biggest names in online bingo, Mecca Bingo, has launched its omni-channel solution, Playtech One, and claims to be the first supplier to roll out a combined bingo software and live content system.
Enhance player engagement
Playtech One, which is designed to enhance player engagement, has been launched across its entire product range, including handheld devices. The launch follows the integration of Playtech’s retail server software, which services the operators 2,000 plus UK terminals.
Popular slots
It will see some of Playtech’s biggest slot titles, including Heart of the Jungle and Adventures in Wonderland, go live across all devices, meaning that players in bingo halls can now play slots alongside bingo – something that was previously only available to online users.
Shimon Akad, Playtech’s COO, said: “The retail team, in line with our pioneering omni-channel strategy, is going from strength-to-strength, as is our relationship with Mecca following the successful retail software roll–out this summer.” “We’re delighted that this strategically important project has come to fruition following the nationwide software agreement we signed with Playtech earlier this year,” said Mohammed Zabed, Head of Slots at Mecca, “This is a bingo-first and goes a long way towards meeting our omni-channel strategy and, more importantly, our customer needs.”
Benefit to Mecca Bingo
The launch gives Playtech back-end management tools, such as content and multimedia management, jackpots, tournaments, bonusing, loyalty programme, and rewards.The access will be of huge benefit to Mecca Bingo, who can use the real-time reporting, player tracking, and business intelligence features to modify their campaigns based on their success.