Ladbrokes is the centre of controversy this week after using an image of a Manchester United footballer in one of their betting promotions.
Memphis Depay
Memphis Depay, 21, was featured in a money-back offer email from Ladbrokes, which violates the UK’s advertising codes that prohibit gambling companies to use photos of people under the age of 25 in marketing.
The Advertising Standards Authority (ASA) has stated that such images can only be used on a website or if the person photographed is relevant to the bet being offered. ASA went on to describe the ad as ‘irresponsible’ and have warned that it must not appear again in its current form. The ASA criticised Coral, Bet365 and Totesport last month for using an image of Jordan Spleth who is 22.
Apology from Ladbrokes
Ladbrokes has acknowledged their mistake and has reminded their marketing team of the advertising code.In Australia, the Australian Communications and Media Authority (ACMA) recently registered a new code that prohibits alcohol and gambling ads from showing on free television broadcasts before 8.30pm. ACMA chairman Chris Chapman has said that the restriction does not apply to sporting events though.
Advertising regulations
“The key change in respect of alcohol advertising and sport is that alcohol ads are permitted in ‘sports programs’ on weekends and public holidays, rather than just ‘live’ sporting events (at those times),” said Chapman. ”This means replays of events and sports news/analysis programs on weekends will be permitted to have alcohol advertising.”