GiG Launched New Pay’n Play Product

Malta based Gaming Innovation Group (GiG) are living up to their name once again with the release of its latest innovation, a Pay’n Play product called GutsXpress that has been launched at Guts Casino.

No frills version

If you’re not sure what to expect from GutsXpress, Regan Hobbs, Managing Director at GiG, explains:“We’re really excited to have launched the GutsXpress Pay N Play product. Basically, it’s a no-frills version of, where games are king, no promotions or bonuses. This is for customers whose motivation is to play beautifully crafted Casino games, just straight up game play.For those customers who prefer the full spectrum site and the benefits and UX it offers, is for them.”GutsXpress will be made available first in Finland, Germany, and Sweden, but is expected to be rolled out across more jurisdictions in the near future.Guts Casino is the longest tenured brand in the GiG portfolio, and it’s clear that the company is looking to ensure that this older brethren of the GiG family maintains its position at the forefront of innovation.

Big year

2018 has undoubtedly been a massive year for GiG, not least because of the news that came in November, with the company signing a deal with Hard Rock in Atlantic City to give them more presence in the US market, as well as an in-house collaborations with Jade Games, and a content sharing agreement with Join Games.GiG has also extended its agreement with MRG and Gamingzone’s joint business, which allowed not only casino products, but also esports to be provided, something that Hobbs described as a “fast growing… vertical” which would add “further scale to our ecosystem”.GiG are on a clear upswing, and we can expect more exciting news to come soon.

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