GiG Expands Metal Casino Deal

Gaming Innovation Group (GiG) has inked a deal with Metal Casino which expands the current deal between the two parties, and will see the popular online casino’s new sportsbook services provided by GiG.This announcement comes after just a year of Metal Casino’s launch on GiG’s GiG Core platform, with Metal Casino looking to expand their iGaming services.

New playground

Clas Dahlen, Chief Marketing Office at Metal Casino, spoke confidently of the new deal, saying:“Metal Casino once again delivers on our brand promise, “All in for the fans”, by adding a new playground to our community. Metal and Rock fans enjoy both music and sports, which makes this launch a safe bet within our vertical strategy.“With a loyal fan base and earned brand love we hope to increase our superb conversion numbers even more entering the sport arena and new markets.”Endre Nesset, GiG’s Director of Sport, added:“We are very happy to announce this partnership with Metal Casino to provide its brand with our cutting edge technology and flexible sports betting services to support Metal Casino’s expansion.“Metal Casino is an existing customer of GiG and we will continue our successful collaboration to create an outstanding betting experience for its users and grow the sports betting vertical together.”

The future

Metal Casino has not been around long, but it was created by a team with decades of experience not only with iGaming companies such as Mr Green, but also music companies such as Universal and EMI.The result is an online casino that blends metal music and online casino play to create a niche in a market that is short of niches.It can only be assumed that adding a sports betting option through GiG will only serve to further the rapid and swift rise of this casino.

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