Dunder Named As Principal Sponsor Of Bristol City FC

Malta-based online casino operator Dunder is to be the Principal Sponsor of English Championship football club Bristol City FC for the 2018/19 season.The Robins, as they are known, are hoping that the Dunder name on their shirts will help them take the historic step of being promoted to the Premier League for the first time next season.Dunder Named As Principal Sponsor Of Bristol City FC


Dunder will take the place of Bristol City’s former sponsor, construction company Lancer Scott, and the gambling firm intends to also support The Robins’ grassroots football intiatives.Speaking of the deal, Head of Acquisition at Dunder, Adam Webber, said:“We are delighted to announce our partnership with Bristol City. Last year’s fantastic Carabao Cup run really captured both ours and the UK public’s imagination.“After meeting the club and seeing first-hand how the team played against Manchester United and Manchester City in the cup, it felt a great fit to our company ethos in doing things the right way. This along with the strong sense of community involvement and passion really stood out from the start.“We at Dunder are very excited about what this venture will bring as we sincerely believe our investment will be able to make a significant contribution to the club achieving its long-term aspiration of playing in the Premier League. We want to invest not just in City but in the wider Bristol community as well.”

Last chance?

There is much debate and discussion within the gambling industry when it comes to advertising and sponsorship, with many calling for far stricter regulations to bring gambling advertising in line with tobacco advertising.It is not definite that this will happen, but it definitely means such sponsorship deals may soon be a thing of the past, and Dunder is taking the opportunity while they can.

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