Betting and online gaming operator Betway has inked a three-year deal to be a premium partner of Italian Serie A side AS Roma.The operator’s branding will be used on Roma’s training kit and there will be increased advertising opportunities available for Betway.
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Betting and casino operators have become a huge part of football sponsorship over recent years, and Betway’s deal with Roma is the latest in a long string of deals between soccer clubs and gaming operators.Speaking of the deal, Anthony Werkman of Betway said:“We’re very excited to be partnering with a great club like AS Roma, in what is our first partnership in Italian football.“Roma have a huge fanbase and we hope this three-year deal will give us some great exposure over the course of the next few seasons.”Roma’s Director of Global Business Development and Commercial Operators, Kaitlyn Colligan, added:“We’re delighted to announce Betway as a Main Global Partner and look forward to seeing their name on our training kits this season.“Betway is a young and ambitious brand with global aspirations and we are excited about working together to offer our fans exclusive competitions, access and insight from behind the scenes at Trigoria.”
Betway
Responsible for a parade of well-respected and popular brands including Betway Casino, Betway Sportsbook, and Betway Vegas, Betway has made quite the name for itself in both the land-based and online gambling industries.This new deal with Roma will only serve to help the presence of Betway in European markets, with Roma being a high-profile, successful football team in one of the most watched leagues in the world.However, recent changes to gambling advertising laws in Italy may be a spanner in the works of the plan, although how much is not yet clear.