Leading bookmaker Betfred has recently launched its new studio and live presenters for the exclusive numbers game, Nifty 50. The initiative aims to enhance the overall experience by providing live draws with interactive hosting.
Nifty 50 by Betfred
Nifty 50 is a fixed-odds numbers game featuring five daily live draws, each providing a jackpot worth £5 million. The high-tech, purpose-built studio is located at Betfred’s headquarters in Birchwood, Warrington. The new facility is part of a major refurbishment project at Betfred’s main hub.
Betfred has appointed two new presenters: Joshua Littlehales and Grace Constantinou. Littlehales, who has experience with Tameside Radio and LADbible, commented.
“The new studio looks amazing, and I feel impressed each time I step inside. I feel excited to call it my professional home.”
Constantinou, a Media and Performance graduate from Salford University, said,
“I saw the studio when it was just dust and walls, and now to see it completed is very impressive.”
Fred Done, the head of Betfred, shared his thoughts on the news:
“The whole idea behind Nifty 50 is for customers to win big with small stakes, and now promoting it with a purpose-built studio and live presenters makes me delighted.”
Betfred’s Studio Design Team
Production designer Paul Sudlow led the studio’s design. He is known for his work on ITV’s Euro 2024 studio in Berlin and the Rugby Union World Cup in 2023. Whitelight, based in Wimbledon, provided technical elements, including screens and lighting. Monkey See Scene Ltd, located in Welwyn Garden City, London, efficiently handled the set construction. Furthermore, their expertise contributed significantly to the overall success of the project.
The Nifty 50 draws are streamed live five times a day. They can be viewed at Betfred retail outlets or online at the BetfredLotto YouTube channel.