BetVictor, a leading provider of sports betting and casino channels reported back in 2013 they were to launch a brand-new bingo platform that same year. But what happened? It seemed BetVictor failed to initiate the launch and up until now, we have heard very little.EGR magazine reported back in 2013 BetVictor was planning to launch a new bingo platform in 2014 after an agreement was struck with software provider Bede Gaming.
Why Did It Not Happen?
After much hype about the launch of BetVictor Bingo, no new site transpired and it looked like the idea of the new bingo platform had been shelved. BetVictor Bingo was to be powered by Bede Gaming who around the same time launched Bingo Godz. The brand fell flat with players and this was maybe an indicator as to why BetVictor decided to shelve the idea.However, recently BetVictor has been looking to recruit a new Head Manager, Retention Manager, Acquisition Manager, and Affiliate Manager for the new bingo Platform. The new Bingo brand is looking likely to be standalone and will not be integrated into the existing BetVictor casino and sports betting platform. Will BetVictor stick with their original plan with Bede Gaming or opt for another bingo platform like Virtue Fusion, Jumpman, or Dragonfish?Another clue came after a Linkedin post stated BetVictor had partnered with a UK Media company to promote the bingo product. Could this be a nod they have decided to stick with Bede who recently partnered up with Broadway Gaming who power Butlers Bingo? We will have to wait and see if they follow the trend of other bookies who use the Virtue Fusion platform or opt for something entirely different.
Breath New Life Into Online Bingo
The launch of the highly anticipated BetVictor Bingo will be a breath of fresh air in an industry that has become somewhat stale over the past few years. We have seen very few new online bingo sites launch and very little change for years across most of the bigger platforms. William Hill along with Bet365 have dropped welcome bonuses and huge winning prize promotions so it’ll be interesting to see if BetVictor Bingo can improve on the current situation and give the others a run for their money!