William Hill Appoint 72andSunny For New Creative Lead

Amsterdam based 72andSunny, a specialist brand and creative agency have secured a deal with William Hill to produce their new Brand-led outlook, which follows on from William Hill’s latest brand campaign, which featured World Champion boxer Anthony Joshua.

Four-Pitch Battle

72andSunny, won a four-pitch battle to become Lead European Creative after the announcement this month that Bark&Bite were to end their seven-year contract with William Hill’s creative development.Recently appointed Global Brand and Marketing Director for William Hill, Charlotte Emery has been busy overseeing the group-wide marketing restructures, thus securing 72andSunny alongside WaveMaker Global as their new media planning and buying agency.

High Spending Advertisers

72andSunny are no strangers to working alongside high spending advertisers, looking to broaden their advertising spectrum. Founded in 2007, they have created campaigns for Lynx AXE, Google Pixel3 and NFL/Adidas.Executive Strategy Director and Partner for 72andSunny, Stephanie Feeney said,“ The team at William Hill set a pitch brief with a rich strategic territory- a gift, really. The work that we’ve come together has a real everyday poetry to it, at once elevating the brand above the clutter of the category, while also staying grounded in real life.”

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