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The Art Of Games

The Art of Games is a young company in comparison to many iGaming software providers, having only started life back in 2012, but as their name suggests, this is a developer who holds their own ability in very high regard.

Confidence is never a bad thing in the online casino world, as long as it can be backed up, so, can The Art of Games follow through on their boast?

A small developer still finding feet as far as the industry is concerned, there’s been some growing pains for the company, specifically their website, which is less than impressive to look at or navigate (a bad sign for a software developer, really).

Platform

Like any new name trying to get noticed in the iGaming world, The Art of Games offers a range of services, the most important of which is probably their proprietary software platform.

This flexible platform, developed using both Flash and HTML5, can be altered to suit the needs of each client, creating a bespoke software platform that fits their criteria.

This platform allows for games to be played via download and instant play mode, but there is no mobile app at this point, nor is their talk of one being planned.

Games

The Art of Games tries to cover as many bases as it can when it comes to software, and this is clear in the games selection as well.

There’s over 100 games available from the company, with a fairly even split between table and card games, including baccarat, blackjack, roulette, video poker, Super Pan 9, and more, and three-reel and five-reel video slots. There’s also a range of scratchcards available, meaning that The Art of Games can fully kit out a site from start to finish.

This range of available services and products has worked well for the company, and The Art of Games name is being seen more and more at popular online casinos.

Matthew Kennedy
Co-founder & Technical Director at Play Cash Games

Matthew Kennedy co-founded Take Marketing Limited in 2008 alongside Becky Mosley and has worked in the UK online gambling industry ever since. He runs the technical side of the operation, building and maintaining the platforms that power Play Cash Games and the wider Take Marketing portfolio.

Matt's role is hands-on. He writes the code behind the offer feeds, the comparison tools readers use, and the back-office systems that keep every casino listing accurate and current. If you have used a feature on this site, the chances are he built it. He is also responsible for site performance, mobile usability, and the technical SEO that lets a small independent comparison site compete with much larger publishers.

Over 17 years in the industry, Matt has worked directly with affiliate platforms, casino operators, and software providers. He has seen the market move from desktop Flash slots to mobile-first HTML5, lived through every iteration of UK Gambling Commission rules, and built the systems that keep our coverage compliant as regulation evolves. He has a particular interest in responsible gambling tooling and player-fund safety — the parts of the industry most people do not see but that matter most.

Matt is a Companies House registered director (Take Marketing Limited, company no. 07619813) and is based in Lincolnshire, England.

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