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Incredible Technologies

Incredible Technologies Slots (ITS), with its roots in Rolling Meadow, Illinois, has journeyed from creating cabinet games to embracing the world of online gaming. Initially focusing on bowling and golf-themed games, ITS quickly became known for its innovative use of technology, such as trackball, to enhance the realism of its games.

Pioneering the International Tournament System

ITS distinguished itself in the gaming industry by pioneering the International Tournament System. This system revolutionized the gaming experience by enabling automated skills-based contests between networked machines, offering cash prizes. A testament to this innovation is "Golden Tee, "recognised as the most successful pay-to-play cabinet video game in history.

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Playzee UK Casino, launched in 2018, is a prime example of what an online casino should encompass. This casino's success is attributed to its owner and operator, White Hat Gaming, a renowned company that crafts many top-tier online casino sites. Playzee Casino's aesthet... Read Playzee review

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In 1985, IT made a significant shift in its focus by entering the Casino III market. This move led to the development of the Magic Touch gaming platform, which was an innovative step in casino gaming technology. Over time, ITS continued to evolve and improve by developing various iterations of Infinity, offering a more immersive and interactive gaming experience.

With a mission to create compelling content that resonates with operators and players, ITS has grown to employ around 150 highly skilled individuals at its Chicago headquarters. The company also expanded its presence to Las Vegas, a hub of the gaming world, further solidifying its position in the industry.

Incredible Technologies Slots (ITS) has successfully expanded its reach across various gaming platforms, including online and land-based casinos and mobile devices. This expansion was significantly bolstered by a strategic partnership in 2017 with Slot Gaming, which enabled ITS to port its successful land-based slots to the e-gaming domain. This move has allowed ITS to broaden its portfolio and embrace the digital gaming era.

ITS's flagship online slot, Leonidas, exemplifies its commitment to modern gaming standards. Optimized for HTML5, "Leonidas" offers the convenience of playing anywhere without downloading large files. You can simply access the game through mobile browsers, reflecting ITS's dedication to user-friendly gaming.

Innovative Gameplay in a Growing Portfolio

While ITS may not yet boast a vast range of online slots compared to industry giants like Pragmatic Play, NetEnt, and Microgaming, the company distinguishes itself through innovative gameplay. This is particularly evident in the Money series of slots, known for their fast-paced action and potential for substantial wins.

Showcasing Unique Slots

ITS's current selection of slots, though limited, showcases the company's innovation and commitment to pushing gaming boundaries:

Astro Cat: This slot game showcases a Chinese lucky cat, which is believed to bring good luck and fortune as it moves across the reels. The game has the ability to create 4x4 symbols, which increases the chances of winning. With 1,296 ways to win, Astro Cat is a great example of the innovative and creative approach taken by ITS in designing slot games.

Money Roll: Money Roll is the first ITS game to incorporate the Scatter Pays game system to offer players multiple ways to win. This game features hidden mystery symbols, providing an element of surprise to players. It also offers up to 100 free spins and 4x multipliers, making it an exciting and engaging experience for players.

Leonidas: Leonidas is a slot game that revolves around the warrior king of Sparta. It is a fast-paced game that comes with several exciting features. The game offers Leonidas wins that fill the reels with winning symbols, a free spins Battle feature, and the Queen Gorgo free spins bonus. This game is perfect for slots enthusiasts looking for huge winning opportunities.

Matthew Kennedy
Co-founder & Technical Director at Play Cash Games

Matthew Kennedy co-founded Take Marketing Limited in 2008 alongside Becky Mosley and has worked in the UK online gambling industry ever since. He runs the technical side of the operation, building and maintaining the platforms that power Play Cash Games and the wider Take Marketing portfolio.

Matt's role is hands-on. He writes the code behind the offer feeds, the comparison tools readers use, and the back-office systems that keep every casino listing accurate and current. If you have used a feature on this site, the chances are he built it. He is also responsible for site performance, mobile usability, and the technical SEO that lets a small independent comparison site compete with much larger publishers.

Over 17 years in the industry, Matt has worked directly with affiliate platforms, casino operators, and software providers. He has seen the market move from desktop Flash slots to mobile-first HTML5, lived through every iteration of UK Gambling Commission rules, and built the systems that keep our coverage compliant as regulation evolves. He has a particular interest in responsible gambling tooling and player-fund safety — the parts of the industry most people do not see but that matter most.

Matt is a Companies House registered director (Take Marketing Limited, company no. 07619813) and is based in Lincolnshire, England.

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