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GiG

Gaming Innovation Group, commonly known as GiG, is a formidable force in the iGaming industry, offering comprehensive solutions to online and land-based casino operators. This review provides an in-depth look at what GiG brings to the table, helping potential clients determine if GiG's platform aligns with their online casino business objectives.

Evolution and Services of GiG

Founded in 2012, initially under the name iGaming Cloud (iGC), GiG has evolved significantly to become the cloud-based, real-time data platform it is today. The company primarily focuses on delivering a quick, scalable service tool that enhances business intelligence for operators. This approach ensures operators receive timely insights, which is crucial for identifying issues and enhancing business sustainability.

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Software: Betsoft, Big Time Gaming, Dreamtech, Elk Studios Software, Endorphina, Evolution Gaming, Genesis Gaming, GiG, Hacksaw Gaming, iSoftBet, Light and Wonder, Microgaming, NetEnt, Playson, Push Gaming, QuickSpin, Red Tiger Gaming, Relax Gaming, Yggdrasil Gaming

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GiG Core: A Comprehensive Casino Platform

At the heart of GiG's offerings is the GiG Core platform, a cloud-based solution that stands out for its extensive licensing across various jurisdictions. Key features of GiG Core include:

Player Profile Management: Efficient management of player data and preferences.

Payment Gateway Integration: Streamlined financial transactions for users.

Affiliate Management: Tools to manage and optimise affiliate marketing efforts.

Content Management System: Easy management of online content.

Customer Relationship Management (CRM): Strategies to enhance player engagement and retention.

Real-Time Reporting: Near-instant access to critical data for informed decision-making.

Bonus and VIP Marketing: Tailored strategies to attract and retain high-value players.

Extensive Game Library: Access to over 3,000 games from more than 30 game providers.

Sports Betting Solution: A fully hosted and managed sports betting product for businesses expanding into sports wagering.

Global Presence and Expertise

GiG is a publicly traded company boasting a workforce of over 500 employees. Headquartered in St. Julian’s, Malta, the company operates the GiG Core platform and maintains a significant presence in Europe with offices in Marbella, Gibraltar, Kristiansand, Copenhagen, and Oslo. This global footprint underscores GiG's commitment to catering to a diverse client base and staying attuned to various market needs.

Gaming Innovation Group, widely recognised as GiG, is a prominent figure in the iGaming industry, offering an extensive array of over 3000 games through its platform. This review explores the depth and breadth of GiG's offerings and its commitment to regulatory compliance and responsible gaming.

A Vast Array of Gaming Options

GiG's platform is a treasure trove for internet casino operators, featuring various games catering to different player preferences. The collection includes:

Slots: A wide variety of themes and styles.

Video Poker: For fans of this classic blend of slots and poker.

Virtual Table and Card Games: Offering digital versions of traditional casino games.

Poker Rooms: Catering to both casual and serious poker enthusiasts.

Casual Games: Light, entertaining options for a relaxed gaming experience.

Live Casino Games: Bringing the thrill of real-time, live-dealer gaming.

This eclectic mix, sourced from third-party providers, ensures online casinos using the GiG platform can offer a comprehensive iGaming experience to their users.

The Evolution of GiG's Game Offerings

In an exciting turn of events, GiG ventured into in-house game development with GiG Games, launched in 2018. However, this initiative was short-lived, as the studio was shut down in 2019 due to minimal revenue generation. Since then, GiG has refocused its strategy to supply third-party gaming content exclusively.

Licensing and Regulatory Compliance

GiG's player account management platform is licensed in multiple jurisdictions, reflecting its global reach and commitment to regulatory compliance. These jurisdictions include Malta, the UK, Germany (including the German State of Schleswig-Holstein), Sweden, Spain, Latvia, Romania, New Jersey, and Iowa. Such widespread licensing underscores GiG's adaptability to various regulatory environments.

Advanced Player Profile Management and KYC Tools

The cloud-based solution offered by GiG goes beyond game provision. It includes an advanced player profile management system with integrated KYC (Know Your Customer) tools. These tools are crucial for verifying player identities, assessing suitability, managing risks, and ensuring operators maintain responsible business relationships with their customers.

Commitment to Responsible Gambling

GiG takes its responsibility in the realm of gambling seriously. The company strongly emphasises licensing regulations, age verification, and promoting responsible gambling practices. This approach aligns with regulatory expectations and demonstrates GiG's dedication to ethical and sustainable gaming practices.

Exploring the GiG Network: A Look at Thrills, Rizk, and Guts

The Gaming Innovation Group (GiG) network is home to several prominent and respected online casinos and sportsbooks. Among its in-house brands, Thrills, Rizk, and Guts stand out for their unique offerings and have garnered a strong following in the online gambling community. Let's delve into what each of these brands has to offer.

Thrills

Launched in 2013, Thrills has made a name for itself as a user-friendly online casino. Known as “the lightning-fast casino,” it revolutionises the gaming experience with its Pay N Play feature. This innovative approach allows players to bypass the traditional, lengthy sign-up process. Instead, players can enter their deposit amount and proceed to make their deposit via Trustly, enabling them to start playing almost immediately. Additionally, Thrills offers fast cashouts and a weekly 10% cashback offer, enhancing the overall player experience.

Rizk

Rizk began welcoming players in 2016 and has since developed a comprehensive platform that includes a casino, live casino, and sportsbook. It supports a variety of payment methods, catering to a global audience with local payment options. Rizk is mainly known for its unique and ongoing promotions, such as the Wheel of Rizk and the Rizk Race, which add an extra layer of excitement to the gaming experience.

Guts

Since its inception in 2013, Guts has established itself as a versatile and respected brand in the online gambling industry. It offers various entertainment options, including casino games, live casino, sportsbook, and poker. Guts' mobile-friendly design ensures a seamless gaming experience across multiple devices. The brand is also known for its swift withdrawal times and has a global appeal, welcoming players worldwide.

Matthew Kennedy
Co-founder & Technical Director at Play Cash Games

Matthew Kennedy co-founded Take Marketing Limited in 2008 alongside Becky Mosley and has worked in the UK online gambling industry ever since. He runs the technical side of the operation, building and maintaining the platforms that power Play Cash Games and the wider Take Marketing portfolio.

Matt's role is hands-on. He writes the code behind the offer feeds, the comparison tools readers use, and the back-office systems that keep every casino listing accurate and current. If you have used a feature on this site, the chances are he built it. He is also responsible for site performance, mobile usability, and the technical SEO that lets a small independent comparison site compete with much larger publishers.

Over 17 years in the industry, Matt has worked directly with affiliate platforms, casino operators, and software providers. He has seen the market move from desktop Flash slots to mobile-first HTML5, lived through every iteration of UK Gambling Commission rules, and built the systems that keep our coverage compliant as regulation evolves. He has a particular interest in responsible gambling tooling and player-fund safety — the parts of the industry most people do not see but that matter most.

Matt is a Companies House registered director (Take Marketing Limited, company no. 07619813) and is based in Lincolnshire, England.

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