By Matthew Kennedy | Updated 28 November 2024

Elbet, established in 2002 in Belgrade, Serbia, is a pioneering technology company within the iGaming industry. Specialising in software solutions, Elbet has become a significant player globally, offering an innovative range of virtual games, including virtual sports and casino games. The company collaborates with over 80 operators across three continents and has partnerships with four state lotteries. Elbet's software is certified by leading laboratories like iTech Labs and holds a class 2 license for the Romanian market.

Company History and Global Presence

Elbet's journey began in Serbia, and over the years, it has expanded its presence with additional offices in Romania, Uganda, Nigeria, and Ireland. Despite its early beginnings, Elbet continues to innovate and shape the gaming industry's future through its robust network of partnerships and certifications.

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Extensive Virtual Games Portfolio

Elbet boasts over 14 virtual games, catering to various gaming preferences. These games provide entertainment, excitement, and chance, providing players with immersive digital gambling experiences. Key titles include:

Lucky Balls: A game of chance with an engaging format.

Dog Racing: Virtual dog races offer the thrill of betting.

Lucky Ten: A numbers game testing luck and intuition.

Texas Hold'em: Virtual poker for enthusiasts.

Keno: A lottery-style game of chance.

Video Roulette: A virtual version of the popular casino game.

VFootball League: A virtual football league for team management and competition.

Integration and Back Office Solutions

Elbet provides seamless Online Integration services, allowing gaming operators to incorporate games like Rocketman into their platforms. This service ensures compatibility with both desktop and mobile devices. Additionally, Elbet offers a comprehensive Back Office service, providing operators with control and insights necessary for managing gaming businesses. This includes real-time reports, statistics, player bonusing management, and game feature customization.

Conclusion

Elbet has established itself as a leader in virtual entertainment since 2002. With a portfolio of captivating virtual games and a commitment to high-quality gaming solutions, Elbet resonates with a diverse player base worldwide. The company's focus on quality and player engagement positions it as a notable name in the gaming market, poised to continue shaping the future of immersive virtual experiences.

Matthew Kennedy

Co-founder & Technical Director at Play Cash Games

Matthew Kennedy co-founded Take Marketing Limited in 2008 alongside Becky Mosley and has worked in the UK online gambling industry ever since. He runs the technical side of the operation, building and maintaining the platforms that power Play Cash Games and the wider Take Marketing portfolio.

Matt's role is hands-on. He writes the code behind the offer feeds, the comparison tools readers use, and the back-office systems that keep every casino listing accurate and current. If you have used a feature on this site, the chances are he built it. He is also responsible for site performance, mobile usability, and the technical SEO that lets a small independent comparison site compete with much larger publishers.

Over 17 years in the industry, Matt has worked directly with affiliate platforms, casino operators, and software providers. He has seen the market move from desktop Flash slots to mobile-first HTML5, lived through every iteration of UK Gambling Commission rules, and built the systems that keep our coverage compliant as regulation evolves. He has a particular interest in responsible gambling tooling and player-fund safety — the parts of the industry most people do not see but that matter most.

Matt is a Companies House registered director (Take Marketing Limited, company no. 07619813) and is based in Lincolnshire, England.

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