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CR Games

Proprietary software goes a long way in the iGaming world, especially when it means that you can offer games that cannot be found anywhere else.

If these games are good, it can cause many new players to come to your site but, in all honesty, even if they’re not that good you’re still likely to catch people’s attention by simply being the only site to offer them.

This is the situation with CR Games, who produce games exclusively for Coral sites such as Coral Casino, Gala Casino, and Gala Slots.

Reputation

Last year saw a huge merger between Gala Coral and Ladbrokes that created the super-brand Ladbrokes Coral, which is, itself, in the process of being purchased by GVC Holdings at the time of writing.

Unfortunately, since this merger, the reputation of Coral and its associated sites has taken quite the tumble.

Whether this will change after the GVC takeover remains to be seen, but for now, these are sites worth approaching carefully.

However, if you do play or want to play at a Coral site, there are a fair few exclusive games to discover thanks to CR Games.

Games

Most CR Games slots sit between 94% and 95% in terms of return-to-player (RTP) with sole exception being the Champion of Champions slot, which offers an RTP of 96.58%.

The Champion of Champion slots is one of many CR Games titles that ties in with sports betting, which is what Coral are still best known for, Legends Racing Flat Season is another.

There are some games based on other themes too, like the colourful Wild Magic, as well as Big Banker, Jokers Gold, Firestar, and more.

To be honest these games are, for the most part, disappointing. CR Games titles are exclusive to Coral sites, and that makes them feel tempting, but there’s nothing to get excited about beyond that.

Matthew Kennedy
Co-founder & Technical Director at Play Cash Games

Matthew Kennedy co-founded Take Marketing Limited in 2008 alongside Becky Mosley and has worked in the UK online gambling industry ever since. He runs the technical side of the operation, building and maintaining the platforms that power Play Cash Games and the wider Take Marketing portfolio.

Matt's role is hands-on. He writes the code behind the offer feeds, the comparison tools readers use, and the back-office systems that keep every casino listing accurate and current. If you have used a feature on this site, the chances are he built it. He is also responsible for site performance, mobile usability, and the technical SEO that lets a small independent comparison site compete with much larger publishers.

Over 17 years in the industry, Matt has worked directly with affiliate platforms, casino operators, and software providers. He has seen the market move from desktop Flash slots to mobile-first HTML5, lived through every iteration of UK Gambling Commission rules, and built the systems that keep our coverage compliant as regulation evolves. He has a particular interest in responsible gambling tooling and player-fund safety — the parts of the industry most people do not see but that matter most.

Matt is a Companies House registered director (Take Marketing Limited, company no. 07619813) and is based in Lincolnshire, England.

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